Hybrid Food Retail

Redesigning Supermarkets for the Experiential Turn

Häftad, Engelska, 2019

262 kr

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Beskrivning

Online shopping and changing consumer demands radically transform the food retail industry for the first time since the introduction of the supermarket in the 1930s. After decades of stagnation, food retail is currently one of most creative fields for designers, architects and other professionals developing new formats like bio food markets, ‘to go’ outlets and pop ups. This handbook prescribes hybridization – a fusion of supermarket and gastronomy, co-working, hospitalityor performative formats – as a powerful remedy against the digital disruption. As a result of a 3-year research with 60 students of retail design at PBSA Dusseldorf and for the first time in this field, Hybrid Food Retail offers an overview of the history, an encyclopaedic analysis of the elements and highlights the emerging trends in the food retail industry.

Produktinformation

Utgivningsdatum:2019-12-19
Mått:165 x 240 x 31 mm
Vikt:1 120 g
Format:Häftad
Språk:Engelska
Antal sidor:400
Förlag:Frame Publishers BV
ISBN:9789492311399

Utforska kategorier

Arkitektur inom Kultur
Detaljhandel inom Ekonomi och Ledarskap

Mer om författaren

Bernhard Franken is an architect, artist, writer and professor. His work ranges from corporate architecture, trade fair presentations and brand worlds, to residences, office buildings, retail and hospitality outlets, and urban design. Since 2015 he teaches 3D Communication in Retail Design, Exhibition Design and Communication Design at the Peter Behrens School of Arts in Düsseldorf.Alina Cymera is a visual communication designer. She studied communication design at Peter Behrens School of Arts at the University of Applied Sciences, Dusseldorf, where she completed her master in 2019.

Innehållsförteckning

TABLE OF CONTENTSPrefaceSupply chainLogistics as an aesthetic principleHistoryThe supply chain and its definitionsValue chainLogistics in the supply chainOutlookPackagingWrapping things upHistoryPackaging and its definitionTypes of packagingPackaging functionsOutlookExterior DesignFrom big box to iconic buildingHistoryThe roof and its definitionHistory of the façadeThe façade and its definitionHistory of the doorThe door and its definitionsOutlookScenographyFood retail design as scenographySales formats and their definitionsStore layoutSpace managementProduct presentationOutlookInterior DesignThe interior sets the stageThe floor and its definitionsFloor construction and materialsThe wall and its definitionWall construction and materialThe celling and its definitionCelling construction and material Celling fittingsOutlookLightingLighting as the guide in the customer journeyThe Light and its definitionsTerminologyLuminairesQuality and effect of lightLighting in food retailOutlookSignageGrowing complexityEfficiency and authenticityFood retail signageMerging of typography and spaceDigital signagePoint of sale or point of experience?OutlookGastronomyTry it – bye itHistoryGastronomy and its formatsHybridisation of supermarket and gastronomyOutlookEventEventisation of the non-event supermarketHistoryEvent and its definitionEvent marketingHybridisation of supermarket and eventOutlookPop-UpPop-Up as storytellingHistoryPop-Up and its definitionDesign featuresHybridisation of supermarket and pop-upOutlookCo-LivingCo-living as self-fulfilling prophecyHistoryCo-working and its definitionDesign featuresServicesVisplay – all goods for youFrom co-working to co-livingOutlookOnline/OfflineE-grocery as hybridisation of stationary retailE-grocery and its challengesDistribution channelsDevelopment and best practicesInterim conclusion: The online boom has not yet happenedDigitalisation of food retailOutlookIndexImage creditsAbout the authors/Imprint