Ethics, Social Responsibility and Sustainability in Marketing

Häftad, Engelska, 2020

Del i serien Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application

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Beskrivning

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.

Produktinformation

Utgivningsdatum:2020-08-14
Mått:155 x 235 x 17 mm
Vikt:470 g
Format:Häftad
Språk:Engelska
Serie:Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application
Antal sidor:279
Förlag:Springer Verlag, Singapore
ISBN:9789811379260

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Mer om författaren

Ipek Altinbasak-Farina is Associate Professor at the Bahcesehir University, Istanbul, Turkey.Sebnem Burnaz is Dean of ITU Institute of Social Sciences at the Istanbul Technical University, Istanbul, Turkey.

Innehållsförteckning

1. The Politics of Purchasing: Ethical Consumerism in Turkey.- 2. Competitive Deviance from Ethicality: A Focus on Online Settings.- 3. Consumer Perceptions and Responsiveness towards Corporate Social Responsibility Activities: A Sectoral Outlook.- 4. Analyzing the Impact of Corporate Social Responsibility Perception on Organizational Identification from Employee Perspective.- 5. The Contribution of the UNGC to Develop CSR Strategies in Higher Education Industry: A Case Study.- 6. Psychological Barriers to Environmentally Responsible Consumption.- 7. Corporate Social Responsibility In Packaging: Environmental and Social Issues.- 8. A Study on the Impact of Mandatory Provisions on CSR Strategies of Indian Companies.- 9. Non-Profit Foundation and Brand Alliances As A Reputation Management Tool.- 10. Sustainable Consumption: An Attempt to Develop A Multidimensional Voluntary Simplification Lifestyle Scale.- 11. Profiling The Turkish Consumers on Their General Ecological Behavior.- 12. Sustainability Practices of Higher Education Institutions An Analysis from a Developing Country.- 13. Dynamics of Sustainable Entrepreneurship: A Proposed 4S Model.- 14. Developing Sustainable Strategies at the Base of the Pyramid.