Fashion and Film

Peter Bug is a professor of Fashion Marketing at Reutlingen University in Germany since 2000 and founding dean of the B.Sc. program International Fashion Retail since 2010. 2005 he lectured the Marketing and Marketing Research courses as full professor for one semester at the College of Business at Valparaiso University, IN, USA. Before his university time he worked as sales forecasting consultant for numerous mainly European-based fashion and textiles companies like adidas France and adidas Headquarters, Germany. He gained additional consultancy and teaching experience outside Europe in USA, China, Peru, and Morocco.Julia Helwig studied B.Sc. International Fashion Retail and M.Sc. Textile Chain Research at Reutlingen University. As a student, she went for an abroad semester to study at Udayana University in Indonesia and worked for two years in Digital Business and Multichannel with Breuninger, a leading German fashion retailer, and with Häberleinand Mauerer for her intern semester. After completing her studies, she works now with Porsche Design Group as E-Commerce Specialist.

• 1. An Introductory Viewpoint to Fashion and Film.- 2. Cinema Films Influencing Fashion.- 3. Fashion and fashion advertisement in TV – Study Germany.- 4. Fashion Product Placement in International TV Series.- 5. YouTube Fashion Videos.- 6. Instagram Fashion Videos.- 7. Self-referencing Fashion Brand Films.- 8. Music Videos and Fashion Business– Hip-hop study.- 9. Fashion Show Films.- 10. Event Films Influencing Fashion.- 11. Product Presentation with Moving Images in Fashion E-Commerce.- 12. Product Presentation with Moving Images in Fashion E-Commerce.- 13. Analysis of motion pictures in fashion stores in Stuttgart.- 14. The Future of Fashion Films in Augmented Reality and Virtual Reality.