"The author has done more than what an author of a book on such a subject could have done particularly when there are not many books available on the subject and this book being the first attempted effort to write one in a structured manner. The reviewer would like to recommend this book to all the engineers and engineering organizations who would like to take advantage of improving their business through the development of products, system and services that have an edge over others through creative designs." International Journal of Performability Engineering "Probably the most interest would be in the section describing the various types of methods used to improve the creative process and ways to measure and analyze the results ... The book will be useful to a wide audience, including all types of engineering professionals, engineering managers, students, researchers, and instructors in engineering." IEEE Electrical Insulation Magazine

"The author has done more than what an author of a book on such a subject could have done particularly when there are not many books available on the subject and this book being the first attempted effort to write one in a structured manner. The reviewer would like to recommend this book to all the engineers and engineering organizations who would like to take advantage of improving their business through the development of products, system and services that have an edge over others through creative designs." International Journal of Performability Engineering "Probably the most interest would be in the section describing the various types of methods used to improve the creative process and ways to measure and analyze the results ... The book will be useful to a wide audience, including all types of engineering professionals, engineering managers, students, researchers, and instructors in engineering." IEEE Electrical Insulation Magazine

"The author has done more than what an author of a book on such a subject could have done particularly when there are not many books available on the subject and this book being the first attempted effort to write one in a structured manner. The reviewer would like to recommend this book to all the engineers and engineering organizations who would like to take advantage of improving their business through the development of products, system and services that have an edge over others through creative designs." International Journal of Performability Engineering "Probably the most interest would be in the section describing the various types of methods used to improve the creative process and ways to measure and analyze the results ... The book will be useful to a wide audience, including all types of engineering professionals, engineering managers, students, researchers, and instructors in engineering." IEEE Electrical Insulation Magazine