Professor Peng Duan is the vice-president of the Communication University of China, the executive associate director of the Key State Lab of Media Convergence and Communication (Communication University of China), and the managing editor of the SAGE journal Global Media and China. He is one of China’s leading scholars, with broad experience in journalism and communication studies, particularly in the fields of radio and television news, communication theories and audience analysis.

• Chapter One: The Rise, Concept and Manifestations of Media Convergence.- Chapter Two: The Challenges and Opportunities Facing Radio and Television Against the Background of Media Convergence.- Chapter Three: Cases of Reforms of Radio and Television Against the Background of Media Convergence.- Chapter Four: Communication strategies of Radio and Television against the Background of Media Convergence.- Chapter Five: Prospects for Media Convergence.

Professor Peng Duan is the vice-president of the Communication University of China, the executive associate director of the Key State Lab of Media Convergence and Communication (Communication University of China), and the managing editor of the SAGE journal Global Media and China. He is one of China’s leading scholars, with broad experience in journalism and communication studies, particularly in the fields of radio and television news, communication theories and audience analysis.

• Chapter One: The Rise, Concept and Manifestations of Media Convergence.- Chapter Two: The Challenges and Opportunities Facing Radio and Television Against the Background of Media Convergence.- Chapter Three: Cases of Reforms of Radio and Television Against the Background of Media Convergence.- Chapter Four: Communication strategies of Radio and Television against the Background of Media Convergence.- Chapter Five: Prospects for Media Convergence.

Professor Peng Duan is the vice-president of the Communication University of China, the executive associate director of the Key State Lab of Media Convergence and Communication (Communication University of China), and the managing editor of the SAGE journal Global Media and China. He is one of China’s leading scholars, with broad experience in journalism and communication studies, particularly in the fields of radio and television news, communication theories and audience analysis.

• Chapter One: The Rise, Concept and Manifestations of Media Convergence.- Chapter Two: The Challenges and Opportunities Facing Radio and Television Against the Background of Media Convergence.- Chapter Three: Cases of Reforms of Radio and Television Against the Background of Media Convergence.- Chapter Four: Communication strategies of Radio and Television against the Background of Media Convergence.- Chapter Five: Prospects for Media Convergence.