Global Perspectives on Hallyu

Seok-Kyeong HONG is a Professor of Communication and the Director of the Center for Hallyu Studies at Seoul National University Asia Center. Hong’s research interests include digital cultural forms and practices, visual culture and visual methods, Korean popular culture, and the Korean Wave (Hallyu) in its regional and global dynamics.Sojeong PARK is an Assistant Professor in the Department of Culture Contents at Hanyang University ERICA. As a Cultural Studies scholar, her research spans various dimensions of popular and digital culture, with particular attention to how identity and intimacy are constructed and mediated through media.

• Chapter 1 Introduction: Why Do We Need Global Perspectives on Hallyu.- Chapter 2 The Three East Asian Cultural Waves in Europe: Chinoiserie Japonsim and Hallyu.- Chapter 3 When Does the Korean Wave Become Cultural Heritage: Selective Canonization and Institutionalization of South Korean Popular Culture.- Chapter 4 South Korean Cinema and the World: Discovering South Korea’s New Cinema and the Birth of Asian Cinema Studies in the US.- Chapter 5  K-pop in Japan: Recategorizng Popular Music and Identities.- Chapter 6 Global Trajectories of Hallyu Research: A 20-Year Meta-Analysis of Multilingual Articles.- Chapter 7 The Korean Wave from the Transnational Proximity Perspective.- Chapter 8 Making Sense of Innovations in Hallyu Creative Industries.- Chapter 9 Network Capital: The Rise of K-pop Social Networks on Online Platforms.- Chapter 10 Apologizing K-pop Idols: The Crisis of Celebrity Brands in Cancel Culture.- Chapter 11 Institutionalizing Hallyu Studies: Decolonial Knowledge Production through the Historical Landscape of East Asian Pop Culture.- Chapter12 Decolonizing Beauty: Digital Beauty Practices and Postcolonial Entanglements of K-Beauty.- Chapter 13 A Theory of Pop Cosmopolitanism: Hallyu as a Renewed Socialization to Otherness for Young Global Generations.