This book presents a new theoretical model for mapping how populist leaders construct “the people”, using simultaneous processes of inclusion and exclusion. Applying this model to Pakistan's distinctive political landscape, the work analyzes the populist discourse of Zulfikar Ali Bhutto and Imran Khan, highlighting the key similarities and differences in their construct. The comparative analysis underlines how Pakistan’s political history, including the role of religion, the military, and dynastic politics, shapes populist politics in the country.By centering a non-Western case, this book challenges dominant frameworks and offers an accessible, comparative lens on populist discourse. It will be of interest to scholars and students of populism, Pakistani politics, and discourse analysis, as well as to those interested in the broader dynamics of democratization in hybrid political systems.