Guo Jianbin is a professor at School of Journalism and Communication at Guangzhou Universality, China. As a pioneer and leading scholar in media anthropology in China, he is well-known for his ethnographic studies on communication and social change in Dulong and Tibetan areas. Chen Jingjing is an associated professor at School of Journalism, Yunnan University, Kunming, China.

• 1. 'Being Present' as an Analytical Concept.- 2. Fieldwork area and research methodology.- 3. The 'Presence' of the State and Its Reflection.- 4. The Historical Evolution of Mobile Cinema in the 'Great Trian' Region.- 5. The Film The Serf and its 'Identity Conferment'.- 6. 'The Visual Performance' of the State.- 7. 'Transition' and its Implications.- 8. Touring with Mobile Film Screening Van.- 9. An 'old projectionist' and his successors.- 10. The story of an Individual Projectionist.- 11. From 'Actor' to 'Film herdsman'.- 12. 'Viewers Being Present' and Its Theoretical Implications.- 13. An Investigation of the Film Viewing Practice Among Primary School Students in a Central Primary School.- 14. A study on the Viewing of the Movies The Serf and The Silent Holy Stones.- 15. Watching Movies as a Social Activity.- 16. Film Viewers as 'Interpretive Communities'.- 16. Conclusion: 'Being Present' and Mobile Cinema in Contemporary China.

Guo Jianbin is a professor at School of Journalism and Communication at Guangzhou Universality, China. As a pioneer and leading scholar in media anthropology in China, he is well-known for his ethnographic studies on communication and social change in Dulong and Tibetan areas. Chen Jingjing is an associated professor at School of Journalism, Yunnan University, Kunming, China.

• 1. 'Being Present' as an Analytical Concept.- 2. Fieldwork area and research methodology.- 3. The 'Presence' of the State and Its Reflection.- 4. The Historical Evolution of Mobile Cinema in the 'Great Trian' Region.- 5. The Film The Serf and its 'Identity Conferment'.- 6. 'The Visual Performance' of the State.- 7. 'Transition' and its Implications.- 8. Touring with Mobile Film Screening Van.- 9. An 'old projectionist' and his successors.- 10. The story of an Individual Projectionist.- 11. From 'Actor' to 'Film herdsman'.- 12. 'Viewers Being Present' and Its Theoretical Implications.- 13. An Investigation of the Film Viewing Practice Among Primary School Students in a Central Primary School.- 14. A study on the Viewing of the Movies The Serf and The Silent Holy Stones.- 15. Watching Movies as a Social Activity.- 16. Film Viewers as 'Interpretive Communities'.- 16. Conclusion: 'Being Present' and Mobile Cinema in Contemporary China.

Guo Jianbin is a professor at School of Journalism and Communication at Guangzhou Universality, China. As a pioneer and leading scholar in media anthropology in China, he is well-known for his ethnographic studies on communication and social change in Dulong and Tibetan areas. Chen Jingjing is an associated professor at School of Journalism, Yunnan University, Kunming, China.

• 1. 'Being Present' as an Analytical Concept.- 2. Fieldwork area and research methodology.- 3. The 'Presence' of the State and Its Reflection.- 4. The Historical Evolution of Mobile Cinema in the 'Great Trian' Region.- 5. The Film The Serf and its 'Identity Conferment'.- 6. 'The Visual Performance' of the State.- 7. 'Transition' and its Implications.- 8. Touring with Mobile Film Screening Van.- 9. An 'old projectionist' and his successors.- 10. The story of an Individual Projectionist.- 11. From 'Actor' to 'Film herdsman'.- 12. 'Viewers Being Present' and Its Theoretical Implications.- 13. An Investigation of the Film Viewing Practice Among Primary School Students in a Central Primary School.- 14. A study on the Viewing of the Movies The Serf and The Silent Holy Stones.- 15. Watching Movies as a Social Activity.- 16. Film Viewers as 'Interpretive Communities'.- 16. Conclusion: 'Being Present' and Mobile Cinema in Contemporary China.