Mei Xie is a full professor at School of Public Affairs and Administration, University of Electronic Science and Technology of China, Chengdu, China. Her research field is journalism and communication theory and practice, cultural industry policy, cultural resources transformation, and utilization. She has published over 40 CSSCI papers, 30 high-quality papers, and several monographs, such as Cultural Creativity and Planning. She has presided over more than 50 scientific research projects at national or provincial level.Shilong Wang is a researcher at Sichuan Institute of Cultural and Creative Industries. His research field is cultural industry management. He has presided over 20 projects at national or provincial level, such as Research on the Mode of Cultural Resources Conversion and Utilization (14BGL162). He has published five books, a representative work of Innovation and Responsibility of Cultural Industry in the New Era.

• Introduction.- Basic Information on Cultural and Heritage Resources and Their Utilization in Sichuan.- Issues in the Utilization of Cultural and Heritage Resources in Sichuan.- Reasons for the Effective Transformation and Utilization of Cultural and Heritage Resources in Sichuan.- Basis for Research on the Transformation and Utilization of Cultural and Heritage Resources.- Value Analysis of the Transformation and Utilization of Cultural and Heritage Resources.- Mechanisms of Value Transformation and Utilization of Cultural and Heritage Resources.- Development and Utilization of Cultural and Heritage Resources and the Development Planning Model of Cultural Industries in Sichuan.- Suggestions for the Development and Utilization of Cultural and Heritage Resources and the Development of Cultural Industries in Sichuan.- Conclusion and Future Research.

Mei Xie is a full professor at School of Public Affairs and Administration, University of Electronic Science and Technology of China, Chengdu, China. Her research field is journalism and communication theory and practice, cultural industry policy, cultural resources transformation, and utilization. She has published over 40 CSSCI papers, 30 high-quality papers, and several monographs, such as Cultural Creativity and Planning. She has presided over more than 50 scientific research projects at national or provincial level.Shilong Wang is a researcher at Sichuan Institute of Cultural and Creative Industries. His research field is cultural industry management. He has presided over 20 projects at national or provincial level, such as Research on the Mode of Cultural Resources Conversion and Utilization (14BGL162). He has published five books, a representative work of Innovation and Responsibility of Cultural Industry in the New Era.

• Introduction.- Basic Information on Cultural and Heritage Resources and Their Utilization in Sichuan.- Issues in the Utilization of Cultural and Heritage Resources in Sichuan.- Reasons for the Effective Transformation and Utilization of Cultural and Heritage Resources in Sichuan.- Basis for Research on the Transformation and Utilization of Cultural and Heritage Resources.- Value Analysis of the Transformation and Utilization of Cultural and Heritage Resources.- Mechanisms of Value Transformation and Utilization of Cultural and Heritage Resources.- Development and Utilization of Cultural and Heritage Resources and the Development Planning Model of Cultural Industries in Sichuan.- Suggestions for the Development and Utilization of Cultural and Heritage Resources and the Development of Cultural Industries in Sichuan.- Conclusion and Future Research.