Jimmy Sanderson is Associate Professor and Sport Management Program Director in the Department of Kinesiology and Sport Management at Texas Tech University, USA. His research centers on social media and its influence in sport, along with health and family issues in sport.

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• Preface1. Background and HistoryPaying College Athletes: How Did We Get to This Point?, Robert Boland and Meagan M. McNeely The Beginnings of Amateurism in College Sports, Krystina SarffO’Bannon v. NCAA and Name, Image, and Likeness (NIL) Advocacy, Padric HallShabazz Napier and Meal Benefits, Sean PradhanExpanding Athletic Aid and Full Cost-of-Attendance, Krystina SarffNorth Carolina, Academic Fraud, and “Fracturing” the Student-Athlete Image, Sayvon FosterCollege Athletics and Massive Financial Growth, Cindy LeeCollege Athletics and the Facilities Arms Race, Robert McDermandAthletes Rights Movement, Vincent PenaCalifornia State Bill 206 and the Birth of Student-Athlete NIL, Matthew Zimmerman and Ted KianAlston v. NCAA, Bob CaseDartmouth Men’s Basketball, Rebecca AltThe Impact of College Athletes as Employees, Glenn Houlihan2. Problems, Controversies, and SolutionsLobbying and the NCAA, Hank DeHayName, Image, and Likeness (NIL) and Changing Dynamics of Athletes Recruiting, Nicole Butterbaugh The House Settlement, the Evolution of Collectives, and Athlete Marketing, Jacob RobertsName, Image, and Likeness (NIL) and Athlete Branding, Jimmy SandersonName, Image, and Likeness (NIL) and Impacts for Athlete Mental Health, Nicole ButterbaughName, Image, and Likeness (NIL) and Athlete Endorsements and Sponsorships, Zack PedersenName, Image, and Likeness (NIL) and Impacts in Divisions II and III, Barry ReganName, Image, and Likeness (NIL) and Impacts in Junior College (JUCO), Adam CoccoName, Image, and Likeness (NIL) and NCAA Compliance, Eric KramerName, Image, and Likeness (NIL) and Institutional Conflicts, John FortunatoName, Image, and Likeness (NIL), Sponsorships, and College Sports Video Games, Johnathan AndersonName, Image, and Likeness (NIL) and Title IX Implications, Katie Brown and Kaitlynn PachecoName, Image, and Likeness (NIL) and Impacts on International College Athletes, E. Su Jara-Pazmino, Emily M. Newell, and Simon M. PackName, Image, and Likeness (NIL) and Impacts on High School and Youth Sports, Scott Grant3. Perspectives Battling in Court with the NCAA over NIL, Robert Boland and Diana J. FlorencePaying College Athletes: A Non-Revenue Sport Coach’s Perspective, Julie MataGo Pro, Lose Money? Common Sense Media Discourse and Caitlin Clark, Kate LavellePaying College Athletes and Mental Health, Jess BroughamName, Image, and Likeness (NIL) and College Football Recruiting, Benjamin Burroughs and Matthew EichnerThe Future of the College Sports Industry Through the Lens of Athlete Labor, Ellen J. Staurowsky4. ProfilesPeopleCharlie Baker (1956–), Kyle KingWalter Byers (1922–2015), Hank DeHayKain Colter (1990–), Rebecca AltRay Dennison (1939–55) and Kent Waldrep (1954–2022), John LlewellynOlivia Dunne (2002–), Jimmy SandersonMark Emmert (1952–), Michaela Kourmolis and Benjamin WyattEd O’Bannon (1972–), Ben GossBryce Underwood (2007–), Jimmy SandersonOrganizationsCollege Athletes Players Association, Johnny CapraINFLCR, Christie KleinmannNational Collegiate Athletic Association, Rob HardinOpendorse, Kristen LagerstromUnited States Supreme Court, Bob Case5. DocumentsCongressional Hearing on Stipends for Student-Athletes, 1994-Comments from Chairwoman Cardiss Collins, Illinois-Comments from Jo and J. E. Miller, Organization for Understanding and Reform Edward O’ Bannon et al. v. National Collegiate Athletic Association et al., 2014 -Comments from NCAA President Mark Emmert-Comments from Big 10 Conference Commissioner Jim DelaneySenate Hearing on NCAA and Athlete Rights, 2021-Comments from Gonzaga Men’s Basketball Head Coach Mark Few-Comments from ESPN College Football Analyst Rod Gilmore-Comments from Ramogi Huga, Executive Director of the National College Players Association -Comments from Michael McCann, Professor of Law and Sports Entertainment, University of New Hampshire, Franklin Pierce School of Law-Comments from Cami March, Washington State University Women’s Golf CaptainCongressional Hearings on NIL, 2024-Comments from NCAA President Charlie Baker-Comments from Meredith Page, Radford University Women’s Volleyball Player6. ResourcesArticlesBooksWebsites7. ChronologyGlossaryAbout the Editor and ContributorsIndex