Advancing Higher Education

Michael J. Worth is Professor of Nonprofit Management in the Trachtenberg School of Public Policy and Public Administration at the George Washington University. He previously served as Vice President for Development and Alumni Affairs at the George Washington University, Director of Development at the University of Maryland, Director of Development at DeSales University, and Assistant to the President at Wilkes University. He is Principal of Michael J. Worth & Associates, LLC., offering fundraising, governance, and management consulting in higher education and the nonprofit sector. He holds a B.A. from Wilkes University, an M.A. in economics from American University, and a Ph.D. in higher education from the University of Maryland.Matthew T. Lambert is Senior Vice President for University Advancement at William & Mary and CEO of the William & Mary Foundation. He oversees all efforts related to alumni engagement, private fundraising and philanthropic outreach, university marketing and communications, career development and professional engagement, and investment management. Prior to returning to William & Mary in 2013, he served in a variety of senior advancement roles over 11 years at Georgetown University. A graduate of William & Mary with a bachelor's degree in psychology and sociology, he earned a master's degree from The Ohio State University, and a doctorate from the University of Pennsylvania.

Advancing Higher Education captures the evolution of a profession that is increasingly strategic, integrated, and global. Drawing on the expertise of accomplished practitioners and thought leaders, Matthew Lambert and Michael Worth present a forward-looking examination of advancement's role in strengthening institutions and the communities they serve. From emerging technologies and integrated advancement structures to new models of engagement and philanthropy, this second edition reflects the values, collaboration, and innovation shaping our field today. It is wonderful to hear the voices of esteemed members of our CASE global community represented in the pages of this book. An essential resource for advancement professionals seeking insight into both current practice and the future of our profession.

• AcknowledgmentsIntroductionMichael J. Worth and Matthew T. LambertPart I: Advancement in Higher EducationChapter 1: The Present and Future of Higher EducationMatthew T. LambertChapter 2: History and Growth of Institutional AdvancementMichael J. WorthPart II: Foundations of AdvancementChapter 3: Strategic Planning and AdvancementJames M. LangleyChapter 4: Marketing and CommunicationsTeresa FlanneryChapter 5: The Integrated Advancement ProgramMichael C. Eicher and Jennifer KeyesPart III: Raising Funds from IndividualsChapter 6: Cultivating a Reimagined University CommunityArmin AfsahiChapter 7: Annual Giving: Strategies for Lifetime Philanthropic EngagementDaniel H. FrezzaChapter 8: Major and Principal GiftsMatthew Eynon and Ronald J. SchillerChapter 9: Planned GivingJeff ComfortPart IV: Campaigns and Project-Based FundraisingChapter 10: Comprehensive Campaigns: Looking Back, Looking ForwardFritz W. Schroeder and Ashlyn W. SowellChapter 11: Giving by Corporations, Foundations, and Other Organizations: From Early Days to New DirectionsJoanna Glickler and Jennifer LawrencePart V: Engaging ConstituenciesChapter 12: Engaging the Next Generation of PhilanthropistsKestrel A. LinderChapter 13: Growing Women’s Philanthropy: Five Essential Principles for SuccessValerie CushmanChapter 14: Expanding the Circle: Advancing Engagement for All AlumniMatt CarcellaChapter 15: International FundraisingRachel Sandison and Frances ShepherdPart VI: Understanding Institutional SettingsChapter 16: Institutionally Related Foundations in Public Colleges and UniversitiesJames H. Moore Jr.Chapter 17: Community College AdvancementGretchen D. WoodChapter 18: Activating Academic Units in AdvancementMark A. PetersenChapter 19: Aligning the Governing Board, President, and Advancement TeamJames T. Harris and Richard P. VirginPart VII: Managing and Supporting Advancement ProgramsChapter 20: Recruiting and Retaining Advancement Officers: A High-Performance,High-Human ApproachAnnamarie BezzeridesChapter 21: Advancement ServicesCaroline S. ChangChapter 22: The Future of Fundraising: Artificial Intelligence in AdvancementAdam MartelChapter 23: Integrating Advancement and Career ServicesKathleen PowellConclusionMichael J. Worth and Matthew T. LambertIndexAbout the Contributors