Alan Leftridge holds bachelor’s, teaching, and PhD degrees from the University of Central Missouri, the University of Montana, and Kansas State University. Alan taught science, interpretation, and environmental studies for 30 years at Miami University and Humboldt State University. He served for two decades as senior editor for the Interpreter and Legacy magazines of the National Association for Interpretation and the Western Interpreters Association. Since 2002, Alan has conducted hundreds of interpretive writing seminars and Certified Interpretive Guide training workshops across North America and has authored nine books associated with cultural heritage and natural history interpretation.

• Contents ForewordPrefaceChapter 1 BackstoryChapter 2 Writing StylesChapter 3 A Communication Model Chapter 4 What is Interpretive Writing? Chapter 5 The Writing Process Chapter 6 The Interpreting Writing Process Chapter 7 Guidelines for Interpretive WritersChapter 8 Know Your AudienceChapter 9 Fluency and ReadabilityChapter 10 Media VariationsChapter 11 Capturing Your ReaderChapter 12 Titles and LeadsChapter 13 Passive and Active LanguageChapter 14 Figures of SpeechChapter 15 Challenges to Agency WritingChapter 16 Show and TellChapter 17 Alliteration and Poetry Chapter 18 Evaluating Interpretive WritingChapter 19 Writing for the WebChapter 20 What to AvoidChapter 21 Writing for ChildrenChapter 22 The Editing Process Chapter 23 A Final NoteBibliographyIndexAbout the Author

Alan Leftridge holds bachelor’s, teaching, and PhD degrees from the University of Central Missouri, the University of Montana, and Kansas State University. Alan taught science, interpretation, and environmental studies for 30 years at Miami University and Humboldt State University. He served for two decades as senior editor for the Interpreter and Legacy magazines of the National Association for Interpretation and the Western Interpreters Association. Since 2002, Alan has conducted hundreds of interpretive writing seminars and Certified Interpretive Guide training workshops across North America and has authored nine books associated with cultural heritage and natural history interpretation.

• Contents ForewordPrefaceChapter 1 BackstoryChapter 2 Writing StylesChapter 3 A Communication Model Chapter 4 What is Interpretive Writing? Chapter 5 The Writing Process Chapter 6 The Interpreting Writing Process Chapter 7 Guidelines for Interpretive WritersChapter 8 Know Your AudienceChapter 9 Fluency and ReadabilityChapter 10 Media VariationsChapter 11 Capturing Your ReaderChapter 12 Titles and LeadsChapter 13 Passive and Active LanguageChapter 14 Figures of SpeechChapter 15 Challenges to Agency WritingChapter 16 Show and TellChapter 17 Alliteration and Poetry Chapter 18 Evaluating Interpretive WritingChapter 19 Writing for the WebChapter 20 What to AvoidChapter 21 Writing for ChildrenChapter 22 The Editing Process Chapter 23 A Final NoteBibliographyIndexAbout the Author

Alan Leftridge holds bachelor’s, teaching, and PhD degrees from the University of Central Missouri, the University of Montana, and Kansas State University. Alan taught science, interpretation, and environmental studies for 30 years at Miami University and Humboldt State University. He served for two decades as senior editor for the Interpreter and Legacy magazines of the National Association for Interpretation and the Western Interpreters Association. Since 2002, Alan has conducted hundreds of interpretive writing seminars and Certified Interpretive Guide training workshops across North America and has authored nine books associated with cultural heritage and natural history interpretation.

• Contents ForewordPrefaceChapter 1 BackstoryChapter 2 Writing StylesChapter 3 A Communication Model Chapter 4 What is Interpretive Writing? Chapter 5 The Writing Process Chapter 6 The Interpreting Writing Process Chapter 7 Guidelines for Interpretive WritersChapter 8 Know Your AudienceChapter 9 Fluency and ReadabilityChapter 10 Media VariationsChapter 11 Capturing Your ReaderChapter 12 Titles and LeadsChapter 13 Passive and Active LanguageChapter 14 Figures of SpeechChapter 15 Challenges to Agency WritingChapter 16 Show and TellChapter 17 Alliteration and Poetry Chapter 18 Evaluating Interpretive WritingChapter 19 Writing for the WebChapter 20 What to AvoidChapter 21 Writing for ChildrenChapter 22 The Editing Process Chapter 23 A Final NoteBibliographyIndexAbout the Author