Inbunden, Engelska, 2026
Business of Sports Technology
How to Make Smart Decisions That Drive Your Organization Forward
Av David Nugent
358 kr
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Beskrivning
Why you shouldn't pay for technology that doesn't pay you back . . .
Technology is no longer a siloed expense that sports organizations need to consider in the operation of their businesses. Mature sports organizations leverage technology as a central driving force behind the way they grow their businesses and create efficiencies and new revenue streams. By strategically integrating technology decisions into capital and operational investment planning, executive leadership can accelerate growth, reduce risk, and extract labor/cost.
David Nugent has been advising the biggest brands in sports for three decades. As a leading sports business technologist, Nugent helps clients make thoughtful choices about implementing and expanding the technology needed to keep fans engaged, partners happy, and expose previously unavailable revenue streams. In The Business of Sports Technology, he will teach you how to navigate the complex, ever-evolving business technology ecosystem.
Rather than approaching technology from an engineering perspective, Nugent approaches it practically. He deeply cares about the quality of technology development and deployment, but focuses primarily on how technology helps sports organizations make money. That’s why this book is called The “Business” of Sports Technology.
In a battle between business goals and flashy technology, he suggests you choose the business goals every time.
This is the consummate insider’s guide to how sports organizations should think about the way they leverage technology to create efficiency and grow their businesses. It is both a philosophical approach to building the right organizational structure and mindset and the way to set technology projects up for success. The pace of change in sports technology continues to accelerate, but the patterns of success and failure appear evergreen.
Nugent surveys current challenges while providing a peek into the future of technology still being explored and perfected.
Linked In: nugentdavid
Produktinformation
- Utgivningsdatum: 2026-04-14
- Mått: 191 x 23 x 140 mm
- Vikt: 385 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 240
- Förlag: Sports Business Journal Publishing
- ISBN: 9798891383593
Utforska kategorier
Recensioner i media
<p>“Dave Nugent has consistently proven to be one of the most forward-thinking, trusted professionals in the business of sports. <em>The Business of Sports Technology</em> is an authentic reflection of who Dave is—an insightful, strategic, and grounded leader who not only understands the role of technology in our industry but also knows how to translate its complexity into clear, actionable value. This book perfectly captures Dave’s unique ability to navigate the evolving sports technology ecosystem. His perspective isn’t theoretical—he’s lived it, led it, and delivered results through it. His understanding of how technology can drive both growth and efficiency is exactly what today’s sports executives need to hear. Anyone leading, investing in, or advising a sports organization today will benefit from reading this book.” — Tim Clark, EVP and Chief Brand Officer, NASCAR</p><p>“Dave is an extraordinary leader. He elegantly blends top-notch technology capability with business empathy, creating solutions that make it easy for leaders to say ‘yes.’ His teams have always listened to our needs, and they have adopted our mission as they ideate, construct, and execute against technology platforms that are business drivers—moving at our pace, nudging progress, while accepting our cultural norms and navigating them with us to drive our desired outcomes.” — Sarah Hirshland, CEO, United States Olympic & Paralympic Committee</p><p>“This book eloquently captures Dave’s vast experience as sports leagues navigate the ever-changing technology landscape, including his decade-long relationship with the PGA TOUR.” — Scott Gutterman, SVP, Digital & Broadcast Technologies, PGA TOUR</p><p>“Dave is a trusted advisor who has played a central role in shaping and advancing our technology road map. He brings a clear, strategic perspective to complex decisions, always with a focus on enhancing stakeholder impact and experience. Leaders across sports, entertainment, and media would benefit from his insights—and this book captures exactly why.” — Liz Moore, Chief Legal & Technology Officer, LPGA</p><p>“Delivering technology that drives business goals forward requires skill and execution. Doing so on a timeline that cannot move is even harder. In this book, Nugent masterfully lays out the thinking—and the high-level steps—to do exactly that, under the unique constraints and circumstances of sports. I particularly enjoyed the perspectives of other sports technology leaders woven throughout, which make the advice—and the constraints—feel real.” — Brady Brim-DeForest multiple-organization CEO, investor, founder, and author of <em>Smaller is Better</em></p>
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