A. Mitchell – författare

The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding with the brand at the centre of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand engagement as part of a brand-centric organization.

Peace interventions can promote violence, whilst conflict may be a crucial means for constraining and preventing it. This book explores these statements, re-thinking the relationships between peace, conflict and violence. From this perspective it reinterprets several phenomena that challenge the 'peace process' in Northern Ireland.

Peace interventions can promote violence, whilst conflict may be a crucial means for constraining and preventing it. This book explores these statements, re-thinking the relationships between peace, conflict and violence. From this perspective it reinterprets several phenomena that challenge the ''peace process'' in Northern Ireland.

Peace interventions can promote violence, whilst conflict may be a crucial means for constraining and preventing it. This book explores these statements, re-thinking the relationships between peace, conflict and violence. From this perspective it reinterprets several phenomena that challenge the 'peace process' in Northern Ireland.