K. Howaldt – författare

Visar alla böcker från författaren K. Howaldt. Handla med fri frakt och snabb leverans.

1 produkter

1. 

   Moment of Truth

   Redefining the CEO''s Brand Management Agenda

   Av A. Mitchell, K. Howaldt m. fl.

   E-bok, 2005

   768 kr

   Lägg i varukorg

   The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding with the brand at the centre …