Adis Merdzanovic – författare

What are the consequences of Yugoslavia’s existence – and breakup – for the present? This book reflects on this very question, identifying and analysing the political legacies left behind by Yugoslavia through the prism of continuities and ruptures between the past and present of the area. After the collapse of Yugoslavia, it’s former states adopted a nation-building process which opted to eradicate the past as such an approach seemed more convenient for the new national projects. The new states adopted new institutions, new market-oriented economic paradigms and new national symbols. Yugoslavia existed for 70 years and to consider the current political situation in post-Yugoslav states such as Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, North Macedonia, and Kosovo without taking into account the legacy and remnants of Yugoslavia is to discount a vital part of their political history.This volume takes a multi-disciplinary and multi-faceted approach to examining the legacy of Yugoslavia, covering politics, society, international relations and economics. Focusing on distinctive features of Yugoslavia including worker self-management, the combination of liberalism and communism and the Cold War policy of Non-Alignment, The Legacy of Yugoslavia places Yugoslavia in historical perspective and connects the region's past with its contemporary political situation.

What are the consequences of Yugoslavia’s existence – and breakup – for the present? This book reflects on this very question, identifying and analysing the political legacies left behind by Yugoslavia through the prism of continuities and ruptures between the past and present of the area. After the collapse of Yugoslavia, it’s former states adopted a nation-building process which opted to eradicate the past as such an approach seemed more convenient for the new national projects. The new states adopted new institutions, new market-oriented economic paradigms and new national symbols. Yugoslavia existed for 70 years and to consider the current political situation in post-Yugoslav states such as Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, North Macedonia, and Kosovo without taking into account the legacy and remnants of Yugoslavia is to discount a vital part of their political history.This volume takes a multi-disciplinary and multi-faceted approach to examining the legacy of Yugoslavia, covering politics, society, international relations and economics. Focusing on distinctive features of Yugoslavia including worker self-management, the combination of liberalism and communism and the Cold War policy of Non-Alignment, The Legacy of Yugoslavia places Yugoslavia in historical perspective and connects the region's past with its contemporary political situation.

What are the consequences of Yugoslavia's existence – and breakup – for the present? This book reflects on this very question, identifying and analysing the political legacies left behind by Yugoslavia through the prism of continuities and ruptures between the past and present of the area. After the collapse of Yugoslavia, it's former states adopted a nation-building process which opted to eradicate the past as such an approach seemed more convenient for the new national projects. The new states adopted new institutions, new market-oriented economic paradigms and new national symbols. Yugoslavia existed for 70 years and to consider the current political situation in post-Yugoslav states such as Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, North Macedonia, and Kosovo without taking into account the legacy and remnants of Yugoslavia is to discount a vital part of their political history.This volume takes a multi-disciplinary and multi-faceted approach to examining the legacy of Yugoslavia, covering politics, society, international relations and economics. Focusing on distinctive features of Yugoslavia including worker self-management, the combination of liberalism and communism and the Cold War policy of Non-Alignment, The Legacy of Yugoslavia places Yugoslavia in historical perspective and connects the region's past with its contemporary political situation.

What are the consequences of Yugoslavia's existence – and breakup – for the present? This book reflects on this very question, identifying and analysing the political legacies left behind by Yugoslavia through the prism of continuities and ruptures between the past and present of the area. After the collapse of Yugoslavia, it's former states adopted a nation-building process which opted to eradicate the past as such an approach seemed more convenient for the new national projects. The new states adopted new institutions, new market-oriented economic paradigms and new national symbols. Yugoslavia existed for 70 years and to consider the current political situation in post-Yugoslav states such as Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, North Macedonia, and Kosovo without taking into account the legacy and remnants of Yugoslavia is to discount a vital part of their political history.This volume takes a multi-disciplinary and multi-faceted approach to examining the legacy of Yugoslavia, covering politics, society, international relations and economics. Focusing on distinctive features of Yugoslavia including worker self-management, the combination of liberalism and communism and the Cold War policy of Non-Alignment, The Legacy of Yugoslavia places Yugoslavia in historical perspective and connects the region's past with its contemporary political situation.

Marketing ist im Wandel, und dies mit beeindruckendem Tempo. Es gilt, auf Kundenwünsche nicht nur auf der operativen, sondern auch auf einer strategischen Ebene zu reagieren und das Unternehmen agil und dynamisch zu gestalten. Mit dem technologischen Fortschritt, der Kundeninteraktionen nahezu in Echtzeit ermöglicht, hat auch das Marketing neue Instrumente und Möglichkeiten bekommen, um seine zentralen Aufgaben noch besser zu meistern. Dabei sind Daten zunehmend wichtiger geworden, genauso wie der ethische Umgang mit ihnen. Basierend auf einem ganzheitlichen Marketingverständnis zeigt dieses Buch, wie Marketing den entscheidenden Beitrag zur Transformation in Richtung einer kundenzentrierten Unternehmensorganisation leistet. Inhaltsübersicht: Marketinggrundlagen (Entwicklung, Begriffe, Marktforschung); Praxisbewährte Frameworks zur Verwirklichung neuer Geschäftsideen (Building the Business) und zur Optimierung des laufenden Geschäfts (Running the Business); Praxis-Cases.