Adrian Wheeler – författare
Visar alla böcker från författaren Adrian Wheeler. Handla med fri frakt och snabb leverans.
3 produkter
3 produkter
199 kr
Skickas inom 5-8 vardagar
This is a media writing guide for PR people.The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers?We need to know exactly what the media want and what they don't want.We should be able to write material according to the rules and conventions which the media themselves observe.We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval.We can enhance our pick-up if we know how to produce good media photography, video and infographics.We must know how to pitch a story professionally.This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.
213 kr
Skickas inom 5-8 vardagar
Can you control a crisis? No – but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the ‘Red Book’, dark sites, rehearsals and simulations, locations and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment. Including numerous real-life examples, discussion topics and advice from PR experts, journalists and editors, Crisis Communications Management is intended as an essential guide for public relations professionals, and the people who work with them during a crisis, on how to navigate the turmoil and emerge from a crisis with reputation and credibility intact.
All You Need To Know About Public Relations
An Entrant's Guide to the PR and Communications Industry
Häftad, Engelska, 2025
282 kr
Skickas inom 5-8 vardagar
Dive into the world of Public Relations with All You Need To Know About Public Relations: An Entrant’s Guide to the PR and Communications Industry. Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and provides a comprehensive introduction for career starters in this exciting profession.Discover the key skills for success:• Interpersonal Skills: Build and maintain strong relationships• Creativity and Imagination: Innovate and think outside the box• Empathy: Understand and connect with your target audience• Resilience: Thrive under pressure• Persuasion: Craft compelling argumentsMaster practical skills critical for PR professionals:• Writing: Excel in creating engaging content.• Visualisation: Envision and describe events in a compelling manner• Analytical Ability: Distil key facts and present them effectively.• Organisational Skills: Stay prepared and responsive in a fast-paced environment.This indispensable guide equips those interested in pursuing a career in the PR and Communications industry with the knowledge and skills needed to excel in such dynamic environments. Whether you're new to the field or looking to refine your expertise, Adrian Wheeler's insights will help you flourish.