PRCA Practice Guides Book Set (2018-2019)

Master the power of communication.Navigate your way through the challenges of the modern PR world with the help of experienced practitioners who have been there and done it!Published in association with Europe’s largest and most influential PR and communications membership body these practical and readable guides are designed for experienced and emerging PR professionals. An essential resource offering guidance, powerful insights and practical techniques to help those in the field of communication.Titles in this set include:Digital PRCrisis;Communications Management;Reputation Management:The Future of Corporate Communications and Public Relations;Writing for the Media;Grow, Build, Sell, Live:A Practical Guide to Running and Building an Agency and Enjoying It;