Ailsa Kolsaker – författare
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2 produkter
MBA Marketing
Av Malcolm McDonald, Ailsa Kolsaker
E-bok, 2017
1124 kr
Lägg i varukorg
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked …
MBA Marketing
Av Malcolm McDonald, Ailsa Kolsaker
Häftad, 2013
1031 kr
Lägg i varukorg
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked …