Alain Jolibert – författare

Visar alla böcker från författaren Alain Jolibert. Handla med fri frakt och snabb leverans.

2 produkter

1. 

   Marketing Management

   A Value-Creation Process

   Av Alain Jolibert, Hans Mühlbacher m. fl.

   Häftad, 2012

   1168 kr

   Lägg i varukorg

   Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main …

2. 

   Marketing Management

   A Value-Creation Process

   Av Alain Jolibert, Hans Mühlbacher m. fl.

   E-bok, 2017

   1284 kr

   Lägg i varukorg

   Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main …