Alan Iny – författare

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1 produkter

1. 

   Thinking in New Boxes

   A New Paradigm for Business Creativity

   Av Alan Iny, Luc De Brabandere

   E-bok, 2013

   171 kr

   Lägg i varukorg

   When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN …