Luc De Brabandere – författare
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3 produkter
Thinking in New Boxes
A New Paradigm for Business Creativity
Av Alan Iny, Luc De Brabandere
E-bok, 2013
171 kr
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When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN …
Forgotten Half of Change
Achieving Greater Creativity Through Changes in Perceptions
E-bok, 2016
191 kr
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Best-selling author of Thinking in New Boxes and Fellow in a $5 billion international consulting firm, BCG, Luc de Brabandere shares the secrets to change that are not just vital to businesses, but life itself. Throughout history, human beings have adapted to improve their lives and shape the world …
Art of Thinking in a Digital World
Be Logical – Be Creative – Be Critical
Häftad, 2024
369 kr
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Luc de Brabandere has had three careers in his fifty years of professional life. He started out as a computer engineer, before becoming a consultant in creativity, and today he is a corporate philosopher. This journey has led him to investigate successively the three modes of thinking that are …