Alan Smith – författare

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design

Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies.

The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones.

The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition.

In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies.

The Invincible Company:

●    Helps large and small companies build their growth strategy and manage their core simultaneously

●    Explains the world''s best modern and historic business models

●    Provides tools to assess your business model, innovation readiness, and all of your innovation projects

Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

GLOBAL HIT•Finally, a book that shows you how to replace career uncertainty with career confidence, step-by-step

Before they make important decisions, entrepreneurs, scientists, and other professionals maximize results and minimize risk by testing future scenarios using models. Now you, too, can use models to test career decisions: with the single-page visual method that''s already helping hundreds of thousands of professionals worldwide.

Careers were complicated enough before explosive changes swept the world, igniting even greater complexity and triggering uncertainty—along with hidden opportunities. All of this compels professionals to reinvent how they work. But how?

The key is to draw a visual "picture" of your work—a model—that quickly gives you an entirely new understanding of what your work means to employers, customers, colleagues—and you. This model instantly triggers new insights and identifies next career moves you can make with confidence.

Readers of the first edition of Business Model You will find this all-new, full-color book deepens their understanding of the method with new tools and techniques including the Work Model Canvas, Outward Focus, Third Objects, The Three Questions, the "Passion" Myth, the Valuable Work Detector, and Reasons to Choose You. Examples covering 50 occupations in both commercial and not-for-profit sectors are features, all alphabetically indexed at the front of the book.

A global hit available in 20 languages, Business Model You pioneered the model-based approach to work reinvention that''s been adopted for use by thousands of corporations, universities, and not-for-proit organizations worldwide. Want to replace career uncertainty with career confidence? Reinvent the most important model of all: Business Model You.

New legislation and recommended working practices demand that every organisation considers carefully the health of its workforce. Occupational Health: A Practical Guide for Managers offers a comprehensive view of health and safety issues at work. The range of people it aims to appeal to reflects the interdisciplinary nature of this subject. Personnel professionals, managers and occupational health practitioners alike will find it an invaluable resource.

New legislation and recommended working practices demand that every organisation considers carefully the health of its workforce. Occupational Health: A Practical Guide for Managers offers a comprehensive view of health and safety issues at work. The range of people it aims to appeal to reflects the interdisciplinary nature of this subject. Personnel professionals, managers and occupational health practitioners alike will find it an invaluable resource.

Charts, graphs and tables are essential devices in business, but all too often they present information poorly. This book will help you:

Don't value design over information – present data persuasively.

Find the FT Chart Doctor's columns here - https://www.ft.com/chart-doctor