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Alex Simonson – författare

Visar alla böcker från författaren Alex Simonson. Handla med fri frakt och snabb leverans.

2 produkter

  1. Bernd H. Schmitt, Alex Simonson - Marketing Aesthetics, E-bok. Tillgänglighet: Lägg i varukorg

    Marketing Aesthetics

    The Strategic Management of Brands, Identity, and Image

    Av Bernd H. Schmitt, Alex Simonson

    E-bok, 1997

    213 kr

    Lägg i varukorg

    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and …

  2. Alex Simonson, Bernd H. Schmitt - Marketing Aesthetics, Häftad. Tillgänglighet: Lägg i varukorg

    Marketing Aesthetics

    Av Alex Simonson, Bernd H. Schmitt

    Häftad, 2009

    254 kr

    Lägg i varukorg

    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and …