Bokus

Bernd H. Schmitt – författare

Visar alla böcker från författaren Bernd H. Schmitt. Handla med fri frakt och snabb leverans.

6 produkter

  1. Bernd H. Schmitt, Alex Simonson - Marketing Aesthetics, E-bok. Tillgänglighet: Lägg i varukorg

    Marketing Aesthetics

    The Strategic Management of Brands, Identity, and Image

    Av Bernd H. Schmitt, Alex Simonson

    E-bok, 1997

    213 kr

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    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and …

  2. Laura Brown, Bernd H. Schmitt - Build Your Own Garage, E-bok. Tillgänglighet: Lägg i varukorg

    Build Your Own Garage

    Blueprints and Tools to Unleash Your Company''s Hidden Creativity

    Av Laura Brown, Bernd H. Schmitt

    E-bok, 2010

    245 kr

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    Is your company all bizz -- filled with professional managers, accountants, and financial planners who produce "smooth operations" but offer no customer savvy or soul? Or is it all buzz -- filled with talk, hype, and the brainstorming of half-cooked ideas that often lead nowhere? To capture the …

  3. Bernd H. Schmitt - Experiential Marketing, E-bok. Tillgänglighet: Lägg i varukorg

    Experiential Marketing

    How to Get Customers to Sense, Feel, Think, Act, Relate

    Av Bernd H. Schmitt

    E-bok, 2000

    199 kr

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    Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to …

  4. Alex Simonson, Bernd H. Schmitt - Marketing Aesthetics, Häftad. Tillgänglighet: Lägg i varukorg

    Marketing Aesthetics

    Av Alex Simonson, Bernd H. Schmitt

    Häftad, 2009

    254 kr

    Lägg i varukorg

    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and …

  5. Bernd H. Schmitt - Experiential Marketing, Häftad. Tillgänglighet: Lägg i varukorg

    Experiential Marketing

    How to Get Customers to Sense, Feel, Think, Act, R

    Av Bernd H. Schmitt

    Häftad, 2011

    207 kr

    Lägg i varukorg

    Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing …

  6. Bernd H. Schmitt, David L. Rogers - Handbook on Brand and Experience Management, Inbunden. Tillgänglighet: Lägg i varukorg

    Handbook on Brand and Experience Management

    Av Bernd H. Schmitt, David L. Rogers

    Inbunden, 2008

    3074 kr

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    This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools in …