Alexander Buhmann – författare
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7 produkter
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Av Diana Ingenhoff, Candace White m. fl.
Inbunden, 2018
2512 kr
Lägg i varukorg
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests …
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Av Diana Ingenhoff, Candace White m. fl.
Häftad, 2018
648 kr
Lägg i varukorg
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests …
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Av Spiro Kiousis, Alexander Buhmann m. fl.
E-bok, 2018
762 kr
Lägg i varukorg
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests …
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Av Spiro Kiousis, Alexander Buhmann m. fl.
E-bok, 2018
746 kr
Lägg i varukorg
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests …
Measuring Country Image
Theory, Method, and Effects
Häftad, 2016
552 kr
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Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. …
Measuring Country Image
Theory, Method, and Effects
E-bok, 2016
734 kr
Lägg i varukorg
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. …
Public Diplomacy
Messung, Entstehung und Gestaltung von Landesimages
Av Alexander Buhmann, Diana Ingenhoff
E-bok, 2019
333 kr
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Diana Ingenhoff und Alexander Buhmann führen in den aktuellen Forschungs- und Wissensstand zu Public Diplomacy und insbesondere zu Landesimages ein. Sie reflektieren dabei Fragen der Messung, Entstehung und Gestaltung von Landesimages und geben Antworten auf die folgenden Leitfragen:· Welche …
