Diana Ingenhoff – författare
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8 produkter
Advancing Corporate Diplomacy Research
Av Jérôme Chariatte, Diana Ingenhoff m. fl.
Inbunden, 2026
1687 kr
Kommande
This book provides a comprehensive theoretical understanding of corporate diplomacy by bringing together interdisciplinary perspectives from relevant fields, such as international communication, public diplomacy, business or strategic management. Well-selected case studies from various sectors …
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Av Diana Ingenhoff, Candace White m. fl.
Inbunden, 2018
2512 kr
Lägg i varukorg
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests …
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Av Diana Ingenhoff, Candace White m. fl.
Häftad, 2018
648 kr
Lägg i varukorg
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests …
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Av Spiro Kiousis, Alexander Buhmann m. fl.
E-bok, 2018
762 kr
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Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests …
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Av Spiro Kiousis, Alexander Buhmann m. fl.
E-bok, 2018
746 kr
Lägg i varukorg
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests …
Corporate Issues Management in multinationalen Unternehmen
Eine empirische Studie zu organisationalen Strukturen und Prozessen
E-bok, 2013
462 kr
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Corporate Issues Management in multinationalen Unternehmen
Eine empirische Studie zu organisationalen Strukturen und Prozessen
Häftad, 2004
517 kr
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Der Wandel der modernen Medienlandschaft zwingt Organisationen, erfolgskritische Themen (Issues) der Stakeholder frühzeitig zu erkennen, adäquat zu bearbeiten und so die Reputation nachhaltig zu stärken. Im Mittelpunkt der erstmalig in Europa durchgeführten Studie steht die Untersuchung der …
Public Diplomacy
Messung, Entstehung und Gestaltung von Landesimages
Av Alexander Buhmann, Diana Ingenhoff
E-bok, 2019
333 kr
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Diana Ingenhoff und Alexander Buhmann führen in den aktuellen Forschungs- und Wissensstand zu Public Diplomacy und insbesondere zu Landesimages ein. Sie reflektieren dabei Fragen der Messung, Entstehung und Gestaltung von Landesimages und geben Antworten auf die folgenden Leitfragen:· Welche …