Alexandra Jaffe – författare

All communication involves acts of stance, in which speakers take up positions vis-à-vis the expressive, referential, interactional and social implications of their speech. This book brings together contributions in a new and dynamic current of academic explorations of stancetaking as a sociolinguistic phenomenon. Drawing on data from such diverse contexts as advertising, tourism, historical texts, naturally occurring conversation, classroom interaction and interviews, leading authors in the field of sociolinguistics in this volume explore how linguistic stancetaking is implicated in the representation of self, personal style and acts of stylization, and self- and other-positioning. The analyses also focus on how speakers deploy and take up stances vis-a-vis sociolinguistic variables and the critical role of stance in the processes of indexicalization: how linguistic forms come to be associated with social categories and meanings. In doing so, many of the authors address critical issues of power and social reproduction, examining how stance is implicated in the production, reproduction and potential change of social and linguistic hierarchies and ideologies. This volume maps out the terrain of existing sociolinguistic and linguistic anthropological research on stance, synthesizes how it relates to existing theoretical orientations, and identifies a framework for future research.

All communication involves acts of stance, in which speakers take up positions vis-a-vis the expressive, referential, interactional and social implications of their speech. This book brings together contributions in a new and dynamic current of academic explorations of stancetaking as a sociolinguistic phenomenon. Drawing on data from such diverse contexts as advertising, tourism, historical texts, naturally occurring conversation, classroom interaction and interviews, leading authors in the field of sociolinguistics in this volume explore how linguistic stancetaking is implicated in the representation of self, personal style and acts of stylization, and self- and other-positioning. The analyses also focus on how speakers deploy and take up stances vis-a-vis sociolinguistic variables and the critical role of stance in the processes of indexicalization: how linguistic forms come to be associated with social categories and meanings. In doing so, many of the authors address critical issues of power and social reproduction, examining how stance is implicated in the production, reproduction and potential change of social and linguistic hierarchies and ideologies. This volume maps out the terrain of existing sociolinguistic and linguistic anthropological research on stance, synthesizes how it relates to existing theoretical orientations, and identifies a framework for future research.

This leading team of scholars presents a fascinating book about change: shifting political, economic and cultural conditions; ephemeral, sometimes even seasonal, multilingualism; and altered imaginaries for minority and indigenous languages and their users. The authors refer to this network of interlinked changes as the new conditions surrounding small languages (Sámi, Corsican, Irish and Welsh) in peripheral sites. Starting from the conviction that peripheral sites can and should inform the sociolinguistics of globalisation, the book explores how new modes of reflexivity, more transactional frames for authenticity, commodification of peripheral resources, and boundary-transgression with humour, all carry forward change. These types of change articulate a blurring of binary oppositions between centre and periphery, old and new, and standard and non-standard. Such research is particularly urgent in multilingual small language contexts, where different conceptualisations of language(s), boundaries, and speakers impact on individuals' social, cultural, and economic capital, and opportunities.

The chapters in this edited volume explore the sociolinguistic implications of orthographic and scriptural practices in a diverse range of communicative contexts, ranging from schoolrooms to internet discussion boards. The focus is on the way that scriptural practices both index and constitute social hierarchies, identities and relationships and in some cases, become the focus for public language ideological debates. Capitalizing on the now robust body of literature on orthographic choice and debate in sociolinguistics and anthropological linguistics, the volume addresses a number of cross-cutting themes that connect orthographic practices to areas of contemporary interest in sociolinguistics and linguistic anthropology. These themes include: the different social implications of self vs. other representation and the permeability of the personal/social and the public/private; how scriptural practices ("inscription") serve as sites for social discipline; the historical and intertextual frameworks for the meaning potentials of orthographic choice (relating to issues of genre and style); and writing as a broader semiotic field: the visual and esthetic dimensions of texts and metalinguistic "play" in spelling and its ambiguous implications for writer stance.

In Corsica, spelling contests, road signs, bilingual education bills and Corsican language newscasts leave language planners and ordinary speakers deeply divided over how to define what "counts" as Corsican and how it is connected with cultural identity. In Ideologies in Action Alexandra Jaffe explores the complex interrelationship between linguistic ideologies and practices on the French island of Corsica. This detailed exploration of the ideological and political underpinnings of three decades of language planning raises fundamental questions about what it means to "save" a minority language, and the way in which specific cultural, political and ideological contexts shape the "successes" and "failures" of linguistic engineering efforts.Jaffe's ethnography focuses both on the way dominant language ideologies are inscribed in the everyday experience of ordinary people, as well as how they shape the evolving strategies of language planners trying to revitalize the Corsican language. While Jaffe's analysis demonstrates the pervasive influence of dominant language ideologies on minority language speakers and language planners, she also draws on case studies from everyday discourse, educational practice and public and mediatized debates over language issues to develop an ethnographically-grounded perspective on levels of resistance. In the final part of the book she explores the emergence (and the limits) of "radical" genres of resistance found in forms of Corsican language activism and in examples of codeswitching and language mixing in bilingual radio practice.This book contributes to a growing literature on language ideology, and will be of interest to anthropologists, political scientists and linguists interested in the practical and theoretical dimensions of language contact, minority language literacy, bilingual education, and language shift.