Alexandrina Pauceanu – författare

In the post-pandemic era, innovation from within the organization is essential for business competitiveness and survival. As organizations consider growth and sustainable development, the choice is no longer between entrepreneurship on the one hand and intrapreneurship on the other. The question now is: why not both? As job creators and not job seekers anymore, students and young entrepreneurs need guidance and frameworks to develop their entrepreneurial spirit and skills.Innovating From Within presents the tools, challenges and practices aligned with EU regulations to guide and accommodate students’ entrepreneurial ideas and skills into sustainable businesses for the future. By clarifying concepts like intrapreneurship, corporate entrepreneurship and their contribution to sustainable businesses, the book provides readers with up-to-date knowledge about these concepts and how to implement them in practice.With a range of real-life insights from intrapreneurs, and illustrated with international examples drawn from policy and practice, Innovating From Within is a comprehensive introduction to an increasingly important area of business. Students and lecturers will particularly value its practical approach and readable style.

In the post-pandemic era, innovation from within the organization is essential for business competitiveness and survival. As organizations consider growth and sustainable development, the choice is no longer between entrepreneurship on the one hand and intrapreneurship on the other. The question now is: why not both? As job creators and not job seekers anymore, students and young entrepreneurs need guidance and frameworks to develop their entrepreneurial spirit and skills.Innovating From Within presents the tools, challenges and practices aligned with EU regulations to guide and accommodate students’ entrepreneurial ideas and skills into sustainable businesses for the future. By clarifying concepts like intrapreneurship, corporate entrepreneurship and their contribution to sustainable businesses, the book provides readers with up-to-date knowledge about these concepts and how to implement them in practice.With a range of real-life insights from intrapreneurs, and illustrated with international examples drawn from policy and practice, Innovating From Within is a comprehensive introduction to an increasingly important area of business. Students and lecturers will particularly value its practical approach and readable style.

The Basics of Business Start-Up outlines the entrepreneurial journey from inception to start-up. Starting from the basic concepts and working through the start-up process step by step, the book is an indispensable guide both for would-be entrepreneurs and students on entrepreneurship/small business courses.Key features of this book include:A step-by-step, sequential approach, detailing the typical entrepreneurial journey.Non-technical introduction to the basic business functions, including budgeting, accounting, marketing, and moreA readable and accessible beginner’s guide to entrepreneurship and business start-upWritten in a refreshingly personal style, this concise guide is the perfect starting point for anyone seeking to put their entrepreneurial ambitions into action.

The Basics of Business Start-Up outlines the entrepreneurial journey from inception to start-up. Starting from the basic concepts and working through the start-up process step by step, the book is an indispensable guide both for would-be entrepreneurs and students on entrepreneurship/small business courses.Key features of this book include:A step-by-step, sequential approach, detailing the typical entrepreneurial journey.Non-technical introduction to the basic business functions, including budgeting, accounting, marketing, and moreA readable and accessible beginner’s guide to entrepreneurship and business start-upWritten in a refreshingly personal style, this concise guide is the perfect starting point for anyone seeking to put their entrepreneurial ambitions into action.

Integrating Business and AI is a comprehensive guide that bridges the gap between technical AI knowledge and practical business applications. It offers strategies for developing, marketing, and leveraging AI solutions across industries.This book provides readers with actionable insights into AI integration, offering dual perspectives for both vendors and users. It delves into the theoretical foundations of AI technologies while presenting practical frameworks for assessing AI readiness and implementing AI across various business functions. Readers will benefit from detailed strategies for marketing and selling AI solutions, enabling vendors to effectively communicate their value to potential clients. For business users, the book offers guidance on managing AI-driven organizational transformation, addressing workforce concerns, and leveraging AI to gain a sustainable competitive edge. Additionally, the book addresses critical aspects of data management and privacy, helping businesses navigate the challenges of handling sensitive information.Designed for business leaders, entrepreneurs, AI developers, students, and decision-makers, this book is ideal for those seeking to understand and implement AI in business contexts. It is particularly suited for courses in Business and AI, Digital Business, Innovation and Entrepreneurship, and Technology in Business at undergraduate and postgraduate levels.