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The Basics of Business Start-Up outlines the entrepreneurial journey from inception to start-up. Starting from the basic concepts and working through the start-up process step by step, the book is an indispensable guide both for would-be entrepreneurs and students on entrepreneurship / small business courses.
Key features of this book include:
A step-by-step, sequential approach, detailing the typical entrepreneurial journey
Non-technical introduction to the basic business functions, including budgeting, accounting, marketing and more
A readable and accessible beginner’s guide to entrepreneurship and business start-up.
Written in a refreshingly personal style, this concise guide is the perfect starting point for anyone seeking to put their entrepreneurial ambitions into action.
