Alistair Croll – författare
387 kr
Skickas inom 5-8 vardagar
421 kr
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Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you''re running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book''s concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.With this book you will:
Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysisFind out your market''s motivations with voice-of-the-customer researchMeasure the health and availability of your website with synthetic testing and real-user monitoringTrack communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregatorsUnderstand how to assemble this data into clear reports tailored to your organization and audienceYou can''t fix what you don''t measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success."This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I''d like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez
421 kr
Läs direkt efter köp
Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you''re running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book''s concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.With this book you will:
Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysisFind out your market''s motivations with voice-of-the-customer researchMeasure the health and availability of your website with synthetic testing and real-user monitoringTrack communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregatorsUnderstand how to assemble this data into clear reports tailored to your organization and audienceYou can''t fix what you don''t measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success."This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I''d like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez
398 kr
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Whether you''re a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.
This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.
Understand Lean Startup, analytics fundamentals, and the data-driven mindsetLook at six sample business models and how they map to new ventures of all sizesFind the One Metric That Matters to youLearn how to draw a line in the sand, so you''ll know it''s time to move forwardApply Lean Analytics principles to large enterprises and established products398 kr
Läs direkt efter köp
Whether you''re a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.
This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.
Understand Lean Startup, analytics fundamentals, and the data-driven mindsetLook at six sample business models and how they map to new ventures of all sizesFind the One Metric That Matters to youLearn how to draw a line in the sand, so you''ll know it''s time to move forwardApply Lean Analytics principles to large enterprises and established products313 kr
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126 kr
Skickas inom 5-8 vardagar
396 kr
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