Emily Ross - Böcker

The almost 300 letters in volume 13 of Adams Family Correspondence were written during seventeen tumultuous months of John Adams’s presidency. Consumed with executive duties, he depended on surrogates for much of his correspondence with family members. From Quincy, an ailing Abigail Adams wrote frequent letters to Philadelphia and received lively responses from son Thomas Boylston and the president’s secretary, nephew William Smith Shaw. These letters attest to John’s popularity in the wake of the XYZ Affair. However, they also chronicle passage of the Alien and Sedition Acts and the Kentucky and Virginia Resolutions, which laid the groundwork for future debates on the relative roles of state and federal governments. Following the break in diplomacy with France, John sensed a change in the footing of the French, acted unilaterally in ordering a second mission to seek a negotiated settlement of the Quasi-War, and faced widespread skepticism about his foreign policy as his envoys departed for Europe.John and Abigail lamented yet another absence from each other. After completing service in Berlin as secretary to diplomat John Quincy, Thomas Boylston established himself as a Philadelphia lawyer, offering thoughtful commentary on political life in the capital. From his post in Prussia, John Quincy struggled with his brother Charles’s mismanagement of his financial affairs, but his letters also provide detailed updates on developments in Europe, including Napoleon’s invasion of Egypt. The candid letters of John and Abigail Adams and their children offer a rich perspective on life in America during its infancy.

What does it mean to personalise cancer medicine? Drawing on an ethnographic study with cancer patients, carers and practitioners in the UK, this book traces their efforts to access and interpret novel genomic tests, information and treatments as they craft personal and collective futures. Exploring multiple experiences of new diagnostic tests, research programmes and trials, advocacy and experimental therapies, the authors chart the different kinds of care and work involved in efforts to personalise cancer medicine, as well as the ways in which benefits and opportunities are unevenly realised and distributed.Comparing these experiences with policy and professional accounts of the ‘big’ future of personalised healthcare, the authors show how hope and care are multi-faceted, contingent and, at times, frustrated in the everyday complexities of living and working with cancer.An electronic edition of this book is freely available under a Creative Commons (CC BY-NC-ND) licence.

Looking for an advantage in an unfair world?The rules of poker tell you how to play—but not how to win. You win by bluffing, looking for your opponent’s tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win?For the last decade, expert in strategic communications Emily Ross and bestselling business author Alistair Croll have studied hundreds of brands, start-ups, leaders, and activists that employed an unfair advantage to conquer their competition. Here they offer an insight into their innovative go-to-market strategy in an attention economy that they call Just Evil Enough.Packed with fascinating case studies that will inspire your inner supervillain, Just Evil Enough includes practical frameworks like the Recon Canvas and the Long Funnel, along with eleven fundamental tactics such as Reframing, Bait-and-Switch, and Misappropriation that show up time and again when underdogs challenge the status quo and reinvent their industries.Revealing the secrets and mindset of some of the best subversive marketers in the business, Just Evil Enough is the essential handbook for anyone who wants to cut through the noise and stride ahead in the attention economy.