Allan C. Reddy – författare

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1 produkter

1. 

   Emerging High-Tech Consumer

   A Market Profile and Marketing Strategy Implications

   Av Allan Reddy, Allan C. Reddy

   Inbunden, 1997

   1095 kr

   Lägg i varukorg

   Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds …