Allan Reddy – författare
Visar alla böcker från författaren Allan Reddy. Handla med fri frakt och snabb leverans.
6 produkter
Emerging High-Tech Consumer
A Market Profile and Marketing Strategy Implications
Av Allan Reddy
E-bok, 1997
1204 kr
Lägg i varukorg
Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds …
Marketing's Role in Economic Development
Av David P. Campbell, Allan Reddy
Inbunden, 1993
877 kr
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This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's …
Total Quality Marketing
The Key to Regaining Market Shares
Av Allan Reddy
Inbunden, 1994
877 kr
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Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. It centers on customer satisfaction as a way to achieve …
Macro Perspective on Technology Transfer
Av Allan Reddy
Inbunden, 1996
852 kr
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Dr. Reddy points out that the key to economic success, particularly for the less developed countries of the world, is technology—but only when properly applied. Despite years of help through technology transfer, however, many LDCs are still improverished. This leads him to conclude that either the …
Emerging High-Tech Consumer
A Market Profile and Marketing Strategy Implications
Av Allan Reddy, Allan C. Reddy
Inbunden, 1997
1095 kr
Lägg i varukorg
Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds …
Macro Perspective on Technology Transfer
Av Allan Reddy
E-bok, 1996
963 kr
Lägg i varukorg
Dr. Reddy points out that the key to economic success, particularly for the less developed countries of the world, is technology—but only when properly applied. Despite years of help through technology transfer, however, many LDCs are still improverished. This leads him to conclude that either the …
