Alston W. Purvis - Böcker

Few have left a deeper impression on the world of typography than Jan Tschichold (1902–74), one of the most outstanding and influential designers of the 20th century. Not only was he was a master in his field, but he wrote a number of highly influential books and became instrumental in promoting the modernist design strategy called the New Typography. This substantial volume covers Tschichold’s life and career, placing the designer’s vision firmly in the rich cultural and historical context of his era. Tschichold embraced avant-garde ideas from movements such as the Bauhaus and De Stijl and made them accessible to working designers and printers, stressing clarity in communication, with form and function going hand in hand. The contributing writers discuss the designer’s major influences and the highlights of his varied career, including his seminal poster designs, his groundbreaking work with Penguin Books, and his creation of the classic typeface Sabon. Lavish illustrations – archive photographs, many published here for the first time, as well as copious examples of Tschichold’s work – accompany the text, confirming that Tschichold’s heritage lives on in the digital age, and proving that he is amongst the greatest typographic designers ever.

The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive designExpanded coverage of design in Asia and the Middle EastEmerging design trends and technologiesTimelines framed in a broader historical context to help you better understand the evolution of contemporary graphic designExtensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzesYou can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

The bestselling graphic design reference, restructured by themes to represent motivations for visual communication over timeGraphic designers must have a thorough understanding of the field’s rich history in order to inspire and inform their work. Meggs’ History of Graphic Design is the industry’s original reference, serving as an essential resource for a generation of professionals, scholars, and students. With over 1,400 high-quality images throughout, this visually stunning text guides you through artistic innovators, breakthrough tools and technologies, and significant artifacts that have pushed the boundaries of graphic design throughout its history. The initial publication of this book was heralded as a landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.This new edition foregrounds cultural and social context and elevates diverse voices that are pivotal contributors to the history of graphic design. This seventh edition also covers: Artifacts, methods, designers, and events from pre-history to the twenty-first centuryTechnological advancements in media and design, from the earliest technologies to recent developmentsA timeline for studying graphic history from multiple viewpoints and culturally diverse approachesUpdated ancillary materials, including an instructor’s manual with discussion questions and a guide for transitioning from the previous editionYou can’t master a field without knowing its history. Meggs’ History of Graphic Design presents a diverse, visually spectacular history of graphic design for students and professionals. The updates to this edition solidify its continuing legacy as a must-have in any contemporary graphic design library.

The posters of Tschichold Jan Tschichold (1902–1974 ) was one of the most outstanding and influential graphic artists and typographers of the 20th century. Throughout his life he stood in the service of print and writing, first as a talented young calligrapher and designer of some 70 posters and then, later on, as a self-critical typographer and typeface designer. In his posters, he expresses the avant-garde ideas of the Neue Typografie, or New Typography, which were strongly influenced by the Bauhaus. Tschichold received many prizes for his work. For example, the Société Typographique de France appointed him an honorary member in 1960, and he was named an honorary Royal Designer of Industry by the Royal Society of Arts in 1965. This book is an analytical examination of Tschichold’s posters. It contains his own collection of posters, with works by Hans Arp, El Lissitzky, László Moholy-Nagy, Oskar Schlemmer, and others, as well as the approximately 70 posters he designed himself. Contains Tschichold’s own work and also his poster collection Top-flight reproductions of outstanding posters