Alvin Lee – författare
Visar alla böcker från författaren Alvin Lee. Handla med fri frakt och snabb leverans.
10 produkter
Strategy of Global Branding and Brand Equity
Av Alvin Lee, Jinchao Yang m. fl.
Inbunden, 2015
2577 kr
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Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries …
Strategy of Global Branding and Brand Equity
Av Alvin Lee, Jinchao Yang m. fl.
Häftad, 2015
1217 kr
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Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries …
Great Code
The Bible and Literature
Av Alvin Lee
Inbunden, 2006
1555 kr
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Considered by many to be Northrop Frye's magnum opus, The Great Code (1982) reflects a lifetime of thinking about the patterns and meanings of the Bible. In this new edition of The Great Code, Alvin A. Lee presents a corrected and fully annotated version of Frye's text, as well as a comprehensive …
Strategy of Global Branding and Brand Equity
Av Claire Lambert, Richard Mizerski m. fl.
E-bok, 2015
1434 kr
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Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries …
Strategy of Global Branding and Brand Equity
Av Claire Lambert, Richard Mizerski m. fl.
E-bok, 2015
1413 kr
Lägg i varukorg
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries …
Gold-Hall and Earth-Dragon
'Beowulf' As Metaphor
Av Alvin Lee
Häftad, 2011
465 kr
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The aim of Gold-Hall and Earth-Dragon is to re-create as fully as possible for modern readers the original force of the poetic language of Beowulf. Lee makes use of a wide, archetypal literary context for Beowulf to provide illuminating parallels and contrasts with poems and fictions from other …
Gold-Hall and Earth-Dragon
'Beowulf' As Metaphor
Av Alvin Lee
E-bok, 1998
1181 kr
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The aim of Gold-Hall and Earth-Dragon is to re-create as fully as possible for modern readers the original force of the poetic language of Beowulf. Lee makes use of a wide, archetypal literary context for Beowulf to provide illuminating parallels and contrasts with poems and fictions from other …
Northrop Frye on Religion
Av Northrop Frye, Alvin Lee m. fl.
E-bok, 2000
1500 kr
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The late Northrop Frye is Canada's best-known literary and cultural critic, and one of the most original thinkers of the twentieth century. During his lifetime, Frye developed a profoundly religious epistemology that informed and infused much of what he wrote. In bringing together his writings on …
Mein erster Comic: Spider-Man und seine Freunde
Av Paul Tobin, Alvin Lee m. fl.
Inbunden
157 kr
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Marketing Strategy Pack
2013
2087 kr
Tillfälligt slut
This pack contains both the textbook and casebook. Marketing Strategy: A Life-Cycle Approach takes a fresh approach to teaching students how to devise, implement and monitor strategies for superior performance in the market with a focus on themes of sustainability and ethics. The concepts and …
