Alvin Lee – författare

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10 produkter

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10 produkter

Strategy of Global Branding and Brand Equity
AvAlvin Lee,Jinchao Yangm. fl.
Inbunden, Engelska, 2015
2 495 kr
Skickas inom 10-15 vardagar
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand.PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Strategy of Global Branding and Brand Equity
AvAlvin Lee,Jinchao Yangm. fl.
Häftad, Engelska, 2015
1 179 kr
Skickas inom 10-15 vardagar
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand.PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Great Code
The Bible and Literature
AvAlvin Lee
Inbunden, Engelska, 2006
1 535 kr
Skickas inom 5-8 vardagar
Considered by many to be Northrop Frye's magnum opus, The Great Code (1982) reflects a lifetime of thinking about the patterns and meanings of the Bible. In this new edition of The Great Code, Alvin A. Lee presents a corrected and fully annotated version of Frye's text, as well as a comprehensive introduction to help contextualize this important work and guide readers through its allusive passages. Lee's introduction provides a synoptic account of the role of the Bible in Frye's intellectual and spiritual odyssey, as well as a description of how The Great Code as a book came into existence, and an introductory critique of the shape and meaning of the book's argument. The Great Code is culturally allusive to a high degree. It takes much of its inspiration from the Bible itself, including a profusion of biblical passages, but also from the author's extensive reading of a host of other texts from ancient times until the late twentieth century. Lee's extensive annotation illustrates, beyond question, that Frye's knowledge of the Bible and how it has worked in Western culture was at once profound and visionary. This new edition not only re-presents Frye's text in a clear, correct, and fully annotated form, it goes a long way in helping us understand the widespread scholarly and popular reception that met this extraordinary and in some ways revolutionary book and how it can still be richly rewarding for readers.
Strategy of Global Branding and Brand Equity
AvClaire Lambert,Richard Mizerskim. fl.
E-bok
Engelska, 2015
1 399 kr
Läs direkt efter köp
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?
This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand.
PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Strategy of Global Branding and Brand Equity
AvClaire Lambert,Richard Mizerskim. fl.
E-bok
PDF, Engelska, 2015
1 399 kr
Läs direkt efter köp
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?
This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand.
PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Gold-Hall and Earth-Dragon
'Beowulf' As Metaphor
AvAlvin Lee
Häftad, Engelska, 2011
455 kr
Skickas inom 10-15 vardagar
The aim of Gold-Hall and Earth-Dragon is to re-create as fully as possible for modern readers the original force of the poetic language of Beowulf. Lee makes use of a wide, archetypal literary context for Beowulf to provide illuminating parallels and contrasts with poems and fictions from other times and places. He demonstrates how the poem's symbolic system reveals itself through the metaphorical workings of the Old English words, patterns of imagery, and more general narrative structures, and how the poem might have been experienced and interpreted by the Anglo-Saxons in the light of other Old English poems. The critical tools that Lee uses – combining certain techniques of New Criticism and close reading with postmodern theories of the self-referentiality of language and with Northrop Frye's conceptions of structure and polysemy in literature – make possible a fresh new account of Beowulf as a work that is very much alive in its poetic language, a finely wrought symbolic work of imagining, still resonant with meanings old and new.
Gold-Hall and Earth-Dragon
'Beowulf' As Metaphor
AvAlvin Lee
E-bok
PDF, Engelska, 1998
1 144 kr
Läs direkt efter köp
The aim of Gold-Hall and Earth-Dragon is to re-create as fully as possible for modern readers the original force of the poetic language of Beowulf. Lee makes use of a wide, archetypal literary context for Beowulf to provide illuminating parallels and contrasts with poems and fictions from other times and places. He demonstrates how the poem's symbolic system reveals itself through the metaphorical workings of the Old English words, patterns of imagery, and more general narrative structures, and how the poem might have been experienced and interpreted by the Anglo-Saxons in the light of other Old English poems. The critical tools that Lee uses – combining certain techniques of New Criticism and close reading with postmodern theories of the self-referentiality of language and with Northrop Frye's conceptions of structure and polysemy in literature – make possible a fresh new account of Beowulf as a work that is very much alive in its poetic language, a finely wrought symbolic work of imagining, still resonant with meanings old and new.
Northrop Frye on Religion
AvNorthrop Frye,Alvin Leem. fl.
E-bok
PDF, Engelska, 2000
1 452 kr
Läs direkt efter köp
The late Northrop Frye is Canada's best-known literary and cultural critic, and one of the most original thinkers of the twentieth century. During his lifetime, Frye developed a profoundly religious epistemology that informed and infused much of what he wrote. In bringing together his writings on the Bible and religion, this volume offers many keys to the dynamic essence of Frye's thought.Well-organized, insightfully introduced, and carefully edited, this scholarly, annotated edition covers nearly the full range of Frye's intensive intellectual work on religion. (The Great Code and Words with Power will be published in separate volumes of the collected edition.) The writings presented here span a period of fifty-seven years and range from prayers to convocation addresses. Although remarkably diverse in form and content, they reveal the splendid coherence of Frye's vision.This is a quintessential volume in the Collected Works, indispensable to all who have been inspired by Frye's work. In it we find the brilliant and often unorthodox record of a great mind imaginatively open to the transforming power of the Bible, and open also to what William Blake called "the human form divine."
Mein erster Comic: Spider-Man und seine Freunde
AvPaul Tobin,Alvin Leem. fl.
Inbunden, Tyska
157 kr
Skickas inom 3-6 vardagar
Marketing Strategy Pack
Cambridge University Press
2013
2 022 kr
Tillfälligt slut
This pack contains both the textbook and casebook. Marketing Strategy: A Life-Cycle Approach takes a fresh approach to teaching students how to devise, implement and monitor strategies for superior performance in the market with a focus on themes of sustainability and ethics. The concepts and principles of strategic marketing are introduced from a product and business life-cycle perspective. Within that framework, the book explains the nature of strategic thinking, covers the theory and practical application of analytics, explores the considerations, constraints and possible strategic marketing choices available at each stage of the product life-cycle and outlines how to monitor and modify the performance of strategies. With a matching structure and topical emphasis, the accompanying Marketing Strategy Casebook is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations and to implement strategies to overcome them. The case studies are based on real-world scenarios and are drawn from diverse regions, industries and technologies.

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Alvin Lee – författare

Strategy of Global Branding and Brand Equity

Strategy of Global Branding and Brand Equity

Great Code

Strategy of Global Branding and Brand Equity

Strategy of Global Branding and Brand Equity

Gold-Hall and Earth-Dragon

Gold-Hall and Earth-Dragon

Northrop Frye on Religion

Mein erster Comic: Spider-Man und seine Freunde

Marketing Strategy Pack

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