Alvin Lee – författare
Visar alla böcker från författaren Alvin Lee. Handla med fri frakt och snabb leverans.
9 produkter
Strategy of Global Branding and Brand Equity
Av Alvin Lee, Jinchao Yang m. fl.
Inbunden, 2015
2578 kr
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Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries …
Strategy of Global Branding and Brand Equity
Av Alvin Lee, Jinchao Yang m. fl.
Häftad, 2015
1218 kr
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Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries …
Great Code
The Bible and Literature
Av Alvin Lee
Inbunden, 2006
1573 kr
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Considered by many to be Northrop Frye's magnum opus, The Great Code (1982) reflects a lifetime of thinking about the patterns and meanings of the Bible. In this new edition of The Great Code, Alvin A. Lee presents a corrected and fully annotated version of Frye's text, as well as a comprehensive …
Strategy of Global Branding and Brand Equity
Av Claire Lambert, Richard Mizerski m. fl.
E-bok, 2015
1445 kr
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Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries …
Strategy of Global Branding and Brand Equity
Av Claire Lambert, Richard Mizerski m. fl.
E-bok, 2015
1413 kr
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Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries …
Gold-Hall and Earth-Dragon
'Beowulf' As Metaphor
Av Alvin Lee
Häftad, 2011
464 kr
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The aim of Gold-Hall and Earth-Dragon is to re-create as fully as possible for modern readers the original force of the poetic language of Beowulf. Lee makes use of a wide, archetypal literary context for Beowulf to provide illuminating parallels and contrasts with poems and fictions from other …
Gold-Hall and Earth-Dragon
'Beowulf' As Metaphor
Av Alvin Lee
E-bok, 1998
1181 kr
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The aim of Gold-Hall and Earth-Dragon is to re-create as fully as possible for modern readers the original force of the poetic language of Beowulf. Lee makes use of a wide, archetypal literary context for Beowulf to provide illuminating parallels and contrasts with poems and fictions from other …
Northrop Frye on Religion
Av Northrop Frye, Alvin Lee m. fl.
E-bok, 2000
1500 kr
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The late Northrop Frye is Canada's best-known literary and cultural critic, and one of the most original thinkers of the twentieth century. During his lifetime, Frye developed a profoundly religious epistemology that informed and infused much of what he wrote. In bringing together his writings on …
Marketing Strategy Pack
2013
2087 kr
Tillfälligt slut
This pack contains both the textbook and casebook. Marketing Strategy: A Life-Cycle Approach takes a fresh approach to teaching students how to devise, implement and monitor strategies for superior performance in the market with a focus on themes of sustainability and ethics. The concepts and …
