Richard Mizerski – författare
Visar alla böcker från författaren Richard Mizerski. Handla med fri frakt och snabb leverans.
4 produkter
Strategy of Global Branding and Brand Equity
Av Alvin Lee, Jinchao Yang m. fl.
Inbunden, 2015
2578 kr
Lägg i varukorg
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries …
Strategy of Global Branding and Brand Equity
Av Alvin Lee, Jinchao Yang m. fl.
Häftad, 2015
1218 kr
Lägg i varukorg
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries …
Strategy of Global Branding and Brand Equity
Av Claire Lambert, Richard Mizerski m. fl.
E-bok, 2015
1445 kr
Lägg i varukorg
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries …
Strategy of Global Branding and Brand Equity
Av Claire Lambert, Richard Mizerski m. fl.
E-bok, 2015
1413 kr
Lägg i varukorg
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries …
