Andrea Medrado - Böcker

This book analyses a South-to-South connection between media activists and artivists – artists who are activists – in the Global South.The authors, Andrea Medrado and Isabella Rega, emphasise the urgent need to engage in South-to-South dialogues in order to create more sustainable connections between Global South communities and as an essential step towards identifying and facing global problems, such as state repression, social inequality and climate crises. Medrado and Rega analyse the characteristics of this connection, identify its unique contributions to the study of media and social change and discuss its long-term sustainability. They do so by focusing on instances when media narratives in countries of different Global South(s) intertwine and transform each other; specifically, the exchanges between Latin America (Brazil) and Africa (Kenya). They explore how media activism and artivism can be used as tools for global movement building and to challenge colonial legacies. They also discuss how to connect people with varied skill sets in different Global South contexts, promoting South-to-South solidarity, in a cross-continental challenge to marginalisation. Crucial reading for students and scholars of media activism, social movements, global media and communication, development studies and international studies, as well as activists and social movement organisations.

This book analyses a South-to-South connection between media activists and artivists – artists who are activists – in the Global South.The authors, Andrea Medrado and Isabella Rega, emphasise the urgent need to engage in South-to-South dialogues in order to create more sustainable connections between Global South communities and as an essential step towards identifying and facing global problems, such as state repression, social inequality and climate crises. Medrado and Rega analyse the characteristics of this connection, identify its unique contributions to the study of media and social change and discuss its long-term sustainability. They do so by focusing on instances when media narratives in countries of different Global South(s) intertwine and transform each other; specifically, the exchanges between Latin America (Brazil) and Africa (Kenya). They explore how media activism and artivism can be used as tools for global movement building and to challenge colonial legacies. They also discuss how to connect people with varied skill sets in different Global South contexts, promoting South-to-South solidarity, in a cross-continental challenge to marginalisation. Crucial reading for students and scholars of media activism, social movements, global media and communication, development studies and international studies, as well as activists and social movement organisations.

This edited collection offers an unprecedented focus on decolonising audience and user studies in the global South, challenging essentialist discourses of media imperialism and technological determinism.Including original essays and contemporary case studies spanning Africa, Middle East, Latin America, and Asia, this book provides a nuanced double critique of both local and West‑centric approaches, pushing back against historically extractive audience research logics that have marginalised global South perspectives. This volume emphasises the importance of everyday experiences and advocates for building bridges between emerging philosophical discourses of modernity, postmodernity, and digitality from the global South and diverse ways of being digital. By critiquing narrowly defined methodologies and recovering previously delegitimised experiences, this book reimagines audience research through new evidence, methods, and theories that centre previously discarded voices and contexts.This essential resource serves both as a rallying call for epistemic justice and as a practical guide for decolonial approaches in media and communication studies. It will be invaluable for practitioners, activists, scholars, researchers, policymakers, and students across various disciplines, including anthropology, sociology, political science, psychology, Global South studies, media, communication, and cultural studies.