This open access volume discusses the core values and decision-making for sustainable business in general, and includes research findings and country cases on addressing challenges. It emphasizes the importance of adapting products or services to local needs, considering cultural differences and sustainability. Some of the chapters address questions related to improving sustainability in micro, small and medium-sized enterprises (MSMEs), and cover circular economy and responsible consumption. Others look at the normative framework conditions for business development; sustainability in supply chains; the involvement of stakeholders and their influence on market presence; entrepreneurial decision-making for sustainability; and approaches to teaching international and sustainability-oriented entrepreneurship. The volume sheds light on the pivotal role MSMEs play in shaping a sustainable future and is written for researchers, practitioners, and students working on related topics.

This open access volume discusses the core values and decision-making for sustainable business in general, and includes research findings and country cases on addressing challenges. It emphasizes the importance of adapting products or services to local needs, considering cultural differences and sustainability. Some of the chapters address questions related to improving sustainability in micro, small and medium-sized enterprises (MSMEs), and cover circular economy and responsible consumption. Others look at the normative framework conditions for business development; sustainability in supply chains; the involvement of stakeholders and their influence on market presence; entrepreneurial decision-making for sustainability; and approaches to teaching international and sustainability-oriented entrepreneurship. The volume sheds light on the pivotal role MSMEs play in shaping a sustainable future and is written for researchers, practitioners, and students working on related topics.

In a world where sustainability is no longer optional, this open access volume explores how business, education, and society can evolve together toward a more resilient and responsible future. This comprehensive volume brings together thought leaders, researchers, and practitioners from around the globe to explore strategies in sustainable marketing and business model innovation. Delving into the circular economy and environmental innovation, Part 1 provides practical frameworks and visionary insights, from digital transformation in Vietnam to regenerative ecosystem thinking and circular breweries. Part 2 turns to the social dimension of sustainability—examining job-related well-being, social ventures with dual missions, and the rise of senior women entrepreneurs in India. From Chinese online platforms in Switzerland to nearshoring in Central Eastern Europe, Part 3 dissects the shifting landscape of sustainable commerce. Part 4 focuses on governance and sustainability reporting. Finally, part 5 highlights transformative approaches to education for economic and sustainable development. With real-world case studies—from IT service-learning in rural South Africa to design thinking in business education—chapters in this part showcase the power of collaboration between universities and businesses to shape future-ready professionals.This volume for academics, entrepreneurs or corporate leaders offers global perspectives and inspiring pathways to embed sustainability at the heart of businesses.

This open access volume discusses the core values and decision-making for sustainable business in general, and includes research findings and country cases on addressing challenges. It emphasizes the importance of adapting products or services to local needs, considering cultural differences and sustainability. Some of the chapters address questions related to improving sustainability in micro, small and medium-sized enterprises (MSMEs), and cover circular economy and responsible consumption. Others look at the normative framework conditions for business development; sustainability in supply chains; the involvement of stakeholders and their influence on market presence; entrepreneurial decision-making for sustainability; and approaches to teaching international and sustainability-oriented entrepreneurship. The volume sheds light on the pivotal role MSMEs play in shaping a sustainable future and is written for researchers, practitioners, and students working on related topics.

This open access volume discusses the core values and decision-making for sustainable business in general, and includes research findings and country cases on addressing challenges. It emphasizes the importance of adapting products or services to local needs, considering cultural differences and sustainability. Some of the chapters address questions related to improving sustainability in micro, small and medium-sized enterprises (MSMEs), and cover circular economy and responsible consumption. Others look at the normative framework conditions for business development; sustainability in supply chains; the involvement of stakeholders and their influence on market presence; entrepreneurial decision-making for sustainability; and approaches to teaching international and sustainability-oriented entrepreneurship. The volume sheds light on the pivotal role MSMEs play in shaping a sustainable future and is written for researchers, practitioners, and students working on related topics.

In a world where sustainability is no longer optional, this open access volume explores how business, education, and society can evolve together toward a more resilient and responsible future. This comprehensive volume brings together thought leaders, researchers, and practitioners from around the globe to explore strategies in sustainable marketing and business model innovation. Delving into the circular economy and environmental innovation, Part 1 provides practical frameworks and visionary insights, from digital transformation in Vietnam to regenerative ecosystem thinking and circular breweries. Part 2 turns to the social dimension of sustainability—examining job-related well-being, social ventures with dual missions, and the rise of senior women entrepreneurs in India. From Chinese online platforms in Switzerland to nearshoring in Central Eastern Europe, Part 3 dissects the shifting landscape of sustainable commerce. Part 4 focuses on governance and sustainability reporting. Finally, part 5 highlights transformative approaches to education for economic and sustainable development. With real-world case studies—from IT service-learning in rural South Africa to design thinking in business education—chapters in this part showcase the power of collaboration between universities and businesses to shape future-ready professionals.This volume for academics, entrepreneurs or corporate leaders offers global perspectives and inspiring pathways to embed sustainability at the heart of businesses.