Andreas Wittmer – författare

This book provides an overview of the aviation sector by focusing on all major aspects embedded in the environment (subsystems) and the market of aviation. The book explains the linkages between subsystems politics, society, technology, economy, environment, and regulation, and how these subsystems influence each other and the market. The book starts by describing the aviation system, then focuses on the supply side and the demand side of the system and in a final part focuses on steering and controlling the system of aviation from a managerial, economic, and regulatory perspective. 

Examples and case studies of airports, airlines, and the production industry in each chapter support the application-oriented approach. The summary and review questions help the reader to understand the focus and main messages of each chapter. Students and researchers in business administration with a focus on aviation, as well as professionals in the industry looking to refresh or broaden their knowledge in the field will benefit from this book.

This book analyses from a management perspective how the aviation industry can achieve a sustainability transformation in order to reach the Paris climate targets for 2050 and provides various strategic and operational recommendations in this regard. It examines various elements of the aviation system exhaustively, including technologies, consumers, airlines, airports and policies, from both short- and long-term standpoints. Specific questions and contradictions, as well as concrete options for taking action, are presented. It also includes numerous practical case studies, which will help practitioners transfer the concepts into their everyday work.