Andrei Perumal – författare

Shed Revenue-Draining Complexity Costs by Thirty Percent!

“This is an ambitious book packed with insight and fresh thinking. Separating good from bad complexity costs is a critical task facing companies today, and the authors provide a compelling roadmap for solving the problem.”Michael B. McCallister, President and CEO, Humana Inc.

“Waging War on Complexity Costs examines an incredibly important and often overlooked aspect of business and organizations in general—regulators and government officials should read this book and take notice. Complexity dramatically increases costs and risk of failure. It is like a cancer that eats away at efficiency and profitability.”Andy Beal, Chairman and CEO, Beal Bank

“This is by far the best and most useful explanation of how to address complexity in a business. Waging War on Complexity Costs frames the issue in a way that companies can finally tackle the problem—this book delivers.”Ahmad R. Chatila, CEO, MEMC Electronic Materials Inc.

“This is the first book that really targets organizational complexity in a compelling way, making this a must-read for any organization that is looking to distance itself from the competition. After years of cost-cutting, many companies are realizing that they still don’t have a discernable cost advantage. This book provides the platform to achieve just that, by attacking the complexity that bogs them down.”Tom DiDonato, EVP Human Resources, American Eagle Outfitters, Inc.

About the Book:

Complexity costs are the single biggest determinant of your company’s cost competitiveness. For the past two decades the pursuit of growth has created massive complexity in processes, product portfolios, and organizations, adding costs that companies can ill afford. The only good news is that your competitors may be carrying as much complexity as you are. Learn how to eliminate this complexity, and you can create a tremendous cost advantage over your competition.

In Waging War on Complexity Costs, Stephen Wilson and Andrei Perumal deliver a powerful and practical approach for reclaiming your cost advantage. This executive-level resource presents a wealth of insight and new research to definitively answer key questions such as:

Tomorrow’s consumers are emerging as wellinformed customers who know what they want and the price they’re willing to pay for it. Complexity not only drives costs; it creates a barrier between you and the customer. Declare a war on complexity costs and prepare for profitable growth.

A new lens on growth and a critical set of strategies for navigating a complex world

Growth is rarely in a straight line. It is tempting to think otherwise, particularly when looking in the rear view mirror, but anyone faced with plotting the coordinates for a company's growth knows the fallacy of this notion. As much as we like to think of corporate leaders executing sure-fire growth strategies, the truth is far messier: it’s more an act of exploration and discovery than a step-by-step process.

In Growth in the Age of Complexity, the authors describe in detail how complexity has impacted businesses and the markets in which they compete, and the strategies, mindsets and skillsets required to grow profitably!  New strategies are required to navigate the “Sirens of Growth”: the growth plans borne of Industrial Age mindsets that too frequently lead to complexity vs. scale.  In addition, companies need to develop an Explorer’s Mindset and a Navigator’s Skillset to sustain performance.  You’ll discover how to: 

• Assess where you’re truly making money

• Reignite your core products and services to drive growth

• Incorporate experimentation as a key way to discover new opportunities

• Create an operating model for scale, location, and replication

• Identify new markets where you are positioned to win

• Understand the fundamentals for executing in a distributed organization

This book is an invaluable tool for achieving growth and maintaining a competitive advantage in virtually any business.