Andrew Goodman – författare

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Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!

Create strategic groups of ads and keywordsUnderstand Google's Quality Score ad ranking system and quality-based biddingUse the keyword tool to your advantageDevelop a successful bidding strategyWrite, test, and refine winning adsFilter out inappropriate prospectsExpand proven ad campaignsMeasure success using Google Analytics and other methodsIncrease conversion rates

Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment they''re looking for the products and services you''re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You''ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!

Create strategic groups of ads and keywordsUnderstand Google''s Quality Score ad ranking system and quality-based biddingUse the keyword tool to your advantageDevelop a successful bidding strategyWrite, test, and refine winning adsFilter out inappropriate prospectsExpand proven ad campaignsMeasure success using Google Analytics and other methodsIncrease conversion rates

The 2006/2007 edition of this popular guide has been completely updated and includes essential details of courts on both the South Eastern Circuit and Western Circuit. Designed to aid those who regularly use the courts, the guide provides contact details for over 700 courts including all Crown, County, Magistrates', Youth, Family Proceedings, Tribunals, and Coroners' Courts. Each entry contains additional useful information such as full travel directions, court sitting times, facilities available, parking amenities, local eating places, and accomodation.

How Judges Decide Cases is a unique and practical guide which looks at how cases are decided and judgments are written. It examines the style and language of judges expressing judicial opinion and considers the drive for rational justice. The book is founded upon independent research in the form of interviews conducted with judges at every level, from deputy district judges to justices of the Supreme Court, and the practical application of academic material more usually devoted to the structure and analysis of wider prose writing. This new edition has been revised to take into account modern scientific thinking on bias in decision-making and is generic to all areas of contentious law. Newly appointed recorders, deputy judges, tribunal chairman, lay magistrates and arbitrators as well as experienced practitioners will find it invaluable as a guide to the deconstruction of judgments for the purpose of appeal.