Andrew Griffiths – författare
690 kr
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2 584 kr
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395 kr
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It uses this perspective to evaluate the exclusive rights that trade mark owners enjoy and other issues in trade mark law. It will argue that the trade mark has enabled marketing to develop as a distinct form of economic activity and that the trade mark''s flexibility as a structuring device has had a major impact on the evolution of the firm and on the organization of streams of economic activity.
This invaluable book will appeal to academics, postgraduate and undergraduate students in the fields of trade mark law, business organization, intellectual property and law and economics. Solicitors and other professionals specializing in trade mark law and/or marketing will also find much to interest them in this insightful book.
Contents: 1. Trade Marks in Modern Commercial Life; 2. The Legal Nature of a Trade Mark as a Marketing Resource and a Structuring Device; 3. The Marketing Power of Trade Marks; 4. Trade Marks and the Organization of Economic Activity; 5. An Economic Perspective on Trade Mark Law; 6. Concluding Thoughts; Index
328 kr
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262 kr
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250 kr
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791 kr
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Modern Intellectual Property Law combines coverage of each intellectual property right granted for creations of the mind into a thoughtful, unified textbook. Deconstructing the fundamental topics into short, clear sections separated by subheadings throughout, Colston and Galloway''s text is the ideal student companion to this intriguing area of the law.
This new edition has been completely revised to bring it up to date with the latest debate and changes to the law. All significant recent developments are covered including the continuing controversy over patents for computer-implemented inventions and biotechnological inventions, the House of Lords'' developments of patent law, the ECJ jurisprudence relating to trade mark dilution and comparative advertising, as well as the database right, and international efforts to reconcile copyright with peer-to-peer file sharing. This text also discusses the ongoing effort to achieve an appropriate balance between intellectual property and competition law in order to protect market competition while retaining key incentives to drive the process of innovation.
Written for students, this accessible and comprehensive textbook provides the perfect starting point for anyone studying intellectual property law in the UK.
791 kr
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Modern Intellectual Property Law combines coverage of each intellectual property right granted for creations of the mind into a thoughtful, unified textbook. Deconstructing the fundamental topics into short, clear sections separated by subheadings throughout, Colston and Galloway''s text is the ideal student companion to this intriguing area of the law.
This new edition has been completely revised to bring it up to date with the latest debate and changes to the law. All significant recent developments are covered including the continuing controversy over patents for computer-implemented inventions and biotechnological inventions, the House of Lords'' developments of patent law, the ECJ jurisprudence relating to trade mark dilution and comparative advertising, as well as the database right, and international efforts to reconcile copyright with peer-to-peer file sharing. This text also discusses the ongoing effort to achieve an appropriate balance between intellectual property and competition law in order to protect market competition while retaining key incentives to drive the process of innovation.
Written for students, this accessible and comprehensive textbook provides the perfect starting point for anyone studying intellectual property law in the UK.
565 kr
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708 kr
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1 764 kr
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430 kr
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With a particular focus on building climate-resilient pathways for private sector organizations, the expert authors offer practical tools and decision-making criteria for evaluating adaptation needs, costs and benefits. Split into two parts, this book begins with an analysis of the subject on a global scale; it continues by translating the science surrounding it while presenting it in a manner suited to local decision-makers.
Sustainability and climate adaptation scholars as well as managers will equally find this book to be an insightful read. Government officers and risk management professionals will also find the topics discussed beneficial to their work.
489 kr
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1 275 kr
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1 899 kr
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1 343 kr
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456 kr
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Pre-Hospital Anaesthesia is one of the most demanding interventions that can be made in the field. The exact incidence of failed intubation is difficult to quantify, but it is clear that it is higher than in hospital. Equally it is certain that anyone undertaking it should have clear instruction in the technique and a thorough understanding of all it entails. This handbook details the procedures, drugs and algorithms used by the crews of the Great North Air Ambulance who have been providing this life saving intervention since 2004. It draws on huge experience in the field and provides a spring board for any practitioner who wishes to take it on.
291 kr
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291 kr
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291 kr
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241 kr
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425 kr
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There has never been a period of greater opportunity or one that is more challenging for business owners everywhere. To help navigate these incredible entrepreneurial times, two of Australia''s leading business minds, Bree James and Andrew Griffiths, have teamed up to provide some early morning food for thought, designed to challenge conventional business thinking and to help business owners come out on top in every situation.
With over 100 ideas, covering a broad and diverse range of business concepts, Business Over Breakfast will:
Question the way you think about money in your businessMake you rethink the language you use on a day to day basisGet your customers to fight for your businessHelp you to embrace the power of cross industry innovationRethink your relationships, with everyoneGet heard amongst a world of clutter.183 kr
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1 346 kr
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1 737 kr
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This second edition handbook details new and improved procedures, current drugs and updated algorithms used by the crews of the Great North Air Ambulance who have been providing this life saving intervention since 2004. It will be of interest to pre-hospital care doctors and trainees, especially those studying for the GNAAS course.
Pre-Hospital Anaesthesia is one of the most demanding interventions that can be made in the field. The exact incidence of failed intubation is difficult to quantify, but it is clear that it is higher than in hospital. Equally it is certain that anyone undertaking it should have clear instruction in the technique and a thorough understanding of all it entails.