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Introducing Human Resource Management is a lively and engaging introduction to the key topics and issues surrounding people management. Clearly linking HR theory to the work environment, this book explores core areas such as HR strategy and planning, employee engagement, diversity and equality, and talent management and development. The text combines solid academic underpinning with
practical examples to allow you to consolidate your learning and apply it in practice.
This 8th edition has been fully revised to include:
• The latest developments in relation to Brexit.
• A new section about the General Data Protection Regulation (GDPR).
• Greater coverage of Talent Management in organisations.
• More emphasis on employee voice.
• A focus on developing your employability skills in areas such as: management of self, management of your learning, problem solving, thinking critically, working with others, data handling, communication and business awareness.
This text will help you succeed in your studies through:
• ‘What would you do’ and ‘what do you think’ boxes to get you actively involved in your own learning.
• ‘What next’ features to encourage you to find out more about a topic.
• ‘Activities’ to get you to apply knowledge to an issue or problem.
• ‘HR in the news’ features articles from the Financial Times to promote discussion of real-life examples of HR in practice.
• ‘Review questions’ (with answers) to help you check your understanding of a topic.
• ‘Improve your employability’ exercises to help you develop your skills and employability.
Introducing Human Resource Management is ideal for a first course in human resource management at undergraduate or professional level, including courses that lead to a Chartered Institute of Personnel and Development (CIPD) qualification. This new edition maps each chapter against the CIPD’s standards.
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The full text downloaded to your computer
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search for key concepts, words and phrases make highlights and notes as you study share your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
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The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
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Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.
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