Andrew Pressey – författare
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1 produkter
Business-to-Business Marketing
Av Nick Ellis, Mark Tadajewski m. fl.
Inbunden, 2011
10138 kr
Tillfälligt slut
This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study, and in recognition of its …