Anita Venaik – författare

This book is a unique collection of thoughts by independent thinkers, researchers, and corporate practitioners that demonstrates the concept of constructive discontent, which can be defined as looking for the opportunity to deconstruct something in order to build something else or build something better. The book discusses the concept of constructive discontent and provides a slate of examples of its application in practice. Taking an interdisciplinary focus that highlights fostering an innovative and entrepreneurial culture that can lead to creative solutions, the chapters look at innovations in information technology, business, the automobile and transportation industry, medical devices, agriculture, and more. The themes across the chapters highlight creativity, new rating and analysis systems, strategies to add value and reduce costs, and the fostering of an innovative culture. Chapters discuss alternate multidimensional models of individual entrepreneurial orientation, digital integration and adoption among small businesses, threats to business and labor faced by globalization during the pandemic era, success measurement techniques, risk taking and uncertainty avoidance in determining success, the predictive capability of the theory of planned behavior, and more.