Anitra Nottingham – författare

One of the main challenges students face upon entering design school is little knowledge of the field, its terminology and best practices. Unsurprisingly, most new students have never fully developed a concept or visual idea, been in a critique, or have been asked to explain their work to others.This book demystifies what design school is really like and explains what will be experienced at each stage, with particular focus on practical advice on topics like responding to design briefs and developing ideas, building up confidence and understanding what is expected. · Student work is critiqued to show how projects are really assessed· Profiles highlight how professional designers themselves address client briefs· Tips for real-life problems are outlined, like getting stuck and dealing with critical feedbackWritten by experienced instructors, this is the perfect guide for those starting their design education.

One of the main challenges students face upon entering design school is little knowledge of the field, its terminology and best practices. Unsurprisingly, most new students have never fully developed a concept or visual idea, been in a critique, or have been asked to explain their work to others. This book demystifies what design school is really like and explains what will be experienced at each stage, with particular focus on practical advice on topics like responding to design briefs and developing ideas, building up confidence and understanding what is expected. · Student work is critiqued to show how projects are really assessed· Profiles highlight how professional designers themselves address client briefs· Tips for real-life problems are outlined, like getting stuck and dealing with critical feedback Written by experienced instructors, this is the perfect guide for those starting their design education.

One of the main challenges students face upon entering design school is little knowledge of the field, its terminology and best practices. Unsurprisingly, most new students have never fully developed a concept or visual idea, been in a critique, or have been asked to explain their work to others. This book demystifies what design school is really like and explains what will be experienced at each stage, with particular focus on practical advice on topics like responding to design briefs and developing ideas, building up confidence and understanding what is expected. · Student work is critiqued to show how projects are really assessed· Profiles highlight how professional designers themselves address client briefs· Tips for real-life problems are outlined, like getting stuck and dealing with critical feedback Written by experienced instructors, this is the perfect guide for those starting their design education.

This book is an essential resource for design faculty looking to create or improve their design studio assessments. Drawing from her experience as a learning designer and former graphic design instructor, Anitra Nottingham provides practical insights to demystify the “dark art” of assessment design, and offers practical guidance on creating clear, transparent, and fair assessments.The book adopts a student-centred approach to design studio pedagogy, outlining effective strategies for designing engaging and meaningful graphic design assessments by utilizing a backward design methodology. It covers various frameworks for grading criteria for formative and summative assessments. Various design studio assessment methods are covered, including authentic assessment, problem, and project-based learning. Throughout the book there is advice for effective group work, along with ways to sequence and weigh assessments to maximize feedback opportunities. Furthermore, the book provides guidance on how to vary design assessments for online delivery.The author delves into the nuances of creating effective rubrics that measure technical proficiency, process, creativity, and visual design. Along with guidance on balancing subjective and objective grading, the book also examines the invisible structures of academic governance that shape classroom practices and offers practical advice on writing assessment briefs.Exemplars from current design studios, a glossary, and additional resources support design faculty in implementing the book's principles. This essential guide provides a toolkit to empower design teachers to create more effective and equitable assessment practices in their classrooms.

This book is an essential resource for design faculty looking to create or improve their design studio assessments. Drawing from her experience as a learning designer and former graphic design instructor, Anitra Nottingham provides practical insights to demystify the “dark art” of assessment design, and offers practical guidance on creating clear, transparent, and fair assessments.The book adopts a student-centred approach to design studio pedagogy, outlining effective strategies for designing engaging and meaningful graphic design assessments by utilizing a backward design methodology. It covers various frameworks for grading criteria for formative and summative assessments. Various design studio assessment methods are covered, including authentic assessment, problem, and project-based learning. Throughout the book there is advice for effective group work, along with ways to sequence and weigh assessments to maximize feedback opportunities. Furthermore, the book provides guidance on how to vary design assessments for online delivery.The author delves into the nuances of creating effective rubrics that measure technical proficiency, process, creativity, and visual design. Along with guidance on balancing subjective and objective grading, the book also examines the invisible structures of academic governance that shape classroom practices and offers practical advice on writing assessment briefs.Exemplars from current design studios, a glossary, and additional resources support design faculty in implementing the book's principles. This essential guide provides a toolkit to empower design teachers to create more effective and equitable assessment practices in their classrooms.

Warning: this book may cause you to rethink your default typeface settings.Back to Font uncovers the secrets and lives behind 16 of the most famous typefaces. It answers all sorts of questions you might never have thought to ask before. Like: who were their 'parents' and where were they 'born'? What's pretty and interesting about them, and what isn't? How are the typefaces used (and abused), and where can you find them 'in the wild'? Most importantly, these chatty and opinionated insights will help you decide whether to kiss, marry or kill each typeface.Who knew type could provoke such controversy? (We did.)Featuring:Times New Roman / Gill Sans / Futura / Bodoni / Goudy / Baskerville / Akzidenz Grotesk /Mrs Eaves / Trajan / Novarese / Bell Centennial / Foundry Sterling / Transport /Zapf Dingbats / Univers / Papyrus