Jason Phillips – författare
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Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.
Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands, and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney''s catalog.
This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology.
682 kr
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Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.
Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands, and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney''s catalog.
This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology.
682 kr
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682 kr
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Warning: this book may cause you to rethink your default typeface settings.Back to Font uncovers the secrets and lives behind 16 of the most famous typefaces. It answers all sorts of questions you might never have thought to ask before. Like: who were their ''parents'' and where were they ''born''? What''s pretty and interesting about them, and what isn''t? How are the typefaces used (and abused), and where can you find them ''in the wild''? Most importantly, these chatty and opinionated insights will help you decide whether to kiss, marry or kill each typeface.Who knew type could provoke such controversy? (We did.)Featuring:Times New Roman / Gill Sans / Futura / Bodoni / Goudy / Baskerville / Akzidenz Grotesk /Mrs Eaves / Trajan / Novarese / Bell Centennial / Foundry Sterling / Transport /Zapf Dingbats / Univers / Papyrus
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