Anna-Greta Nyström – författare
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Developing Insights on Branding in the B2B Context
Case Studies from Business Practice
Av Nikolina Koporcic, Maria Ivanova-Gongne m. fl.
Inbunden, 2018
1120 kr
Lägg i varukorg
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its …
