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4 produkter
Country-of-Origin Effect in International Business
Strategic and Consumer Perspectives
Av Marzanna K. Witek-Hajduk, Anna Grudecka
E-bok, 2023
653 kr
Lägg i varukorg
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary …
Country-of-Origin Effect in International Business
Strategic and Consumer Perspectives
Av Marzanna K. Witek-Hajduk, Anna Grudecka
E-bok, 2023
653 kr
Lägg i varukorg
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary …
Country-of-Origin Effect in International Business
Strategic and Consumer Perspectives
Av Anna Grudecka, Marzanna K. Witek-Hajduk
Inbunden, 2023
2585 kr
Lägg i varukorg
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary …
Country-of-Origin Effect in International Business
Strategic and Consumer Perspectives
Av Anna Grudecka, Marzanna K. Witek-Hajduk
Häftad, 2025
582 kr
Lägg i varukorg
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary …